SVP, Head of Enterprise Digital Product

About this role

Axos Bank

Target Range: $250,000.00/Yr. - $350,000.00/Yr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target:

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target:

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job This role is onsite will report full-time to our HQ in San Diego, California. Remote/Hybrid is not offered.

The SVP, Head of Enterprise Digital Product at Axos is a senior executive responsible for defining and executing the company’s enterprise digital product vision, strategy, and customer experience across its direct-to-consumer, securities, and commercial platforms. This role oversees digital product initiatives spanning consumer banking and self-service experiences, securities solutions for RIAs and broker-dealers, and commercial digital capabilities for business clients and internal relationship teams. The Head of Enterprise Digital Product drives innovation, harnesses technology and data, and leads cross-functional teams to deliver differentiated, secure, and scalable digital products that serve retail customers, investment professionals, and commercial clients.

Responsibilities:

Digital Strategy & Leadership • Define and lead the enterprise-wide digital product strategy across Axos’ direct-to-consumer, securities, and commercial platforms, ensuring all initiatives are customer-centric and deliver measurable value.

• Anticipate competitive and market trends across digital banking, wealth and securities platforms, commercial treasury and servicing capabilities, and embedded digital experiences.

• Champion a customer-first, digital-first, product-driven culture across Axos.

• Ensure that customer insights, feedback, behavioral data, and market intelligence inform strategic decisions and product roadmaps.

Product Strategy & Roadmap • Own the product vision and roadmap for Axos’ direct-to-consumer digital banking experiences, securities platforms for RIAs and broker-dealers, and commercial digital capabilities.

• Align product development with the needs of retail customers, financial advisors, broker-dealers, commercial clients, and internal business stakeholders.

• Prioritize features and investments based on customer insights, analytics, competitive analysis, regulatory considerations, and market demand.

Customer, Advisor & Client Experience • Deliver secure, intuitive, and differentiated digital experiences across Axos’ consumer, advisor, broker-dealer, and commercial platforms.

• Integrate advanced capabilities for RIAs and broker-dealers, including portfolio management, trading execution, compliance workflows, and client reporting.

• Enhance commercial client experiences through capabilities such as digital onboarding, payments, account servicing, cash management, reporting, lending and loan management, and relationship support tools.

• Ensure a customer-centric approach across all Axos digital products, placing user needs, feedback, and experience at the core of design and decision-making.

Digital Personalization & Marketing Collaboration • Drive personalized digital experiences across consumer, securities, and commercial platforms using data insights, behavioral analytics, and AI-driven recommendations where appropriate.

• Work closely with Axos’ digital marketing and business teams to align product capabilities with acquisition, engagement, retention, and relationship growth strategies.

• Collaborate on segmentation, lifecycle journeys, and personalization initiatives to increase adoption, satisfaction, and cross-sell effectiveness.

• Use analytics to continuously refine digital engagement strategies, ensuring relevance and value for retail users, financial professionals, and commercial clients.

• Ensure product and go-to-market efforts are fully integrated, delivering a cohesive and seamless customer journey.

Go-to-Market Strategy & Cross-Functional Collaboration • Collaborate closely with marketing, sales, operations, and business unit leaders at Axos to define go-to-market strategies for digital products across direct-to-consumer, securities, and commercial channels.

• Align product launches, feature rollouts, and enhancements with business priorities, sales enablement, customer engagement initiatives, and service delivery models.

• Ensure that go-to-market plans integrate customer insights, regulatory requirements, risk considerations, and business objectives.

• Monitor and measure the success of product launches and adoption initiatives, adjusting strategies based on performance metrics and feedback.

• Foster ongoing communication and alignment between product, engineering, marketing, operations, and business teams to maximize adoption, revenue growth, and customer satisfaction.

Performance Metrics & Analytics • Define, implement, and continuously monitor key performance indicators for consumer, securities, and commercial digital platforms, including acquisition, adoption, engagement, retention, operational efficiency, and revenue impact.

• Establish data-driven dashboards and reporting tools to provide actionable insights for executive leadership and product teams.

• Use analytics to guide product decisions, prioritize feature development, and optimize user experience across all digital channels.

• Set measurable goals for digital product initiatives and track progress against them to ensure alignment with business objectives.

• Foster a culture of data-driven decision-making across product, engineering, operations, and go-to-market teams.

Growth & Market Differentiation • Drive adoption, engagement, and retention across retail, advisor, broker-dealer, and commercial channels.

• Develop strategic partnerships, where appropriate, with fintechs, data providers, custodians,

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