SVP, Global Alliances

About this role

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

The SVP, Global Alliances will lead the strategy, development, and execution of our global partner ecosystem to accelerate growth, drive customer success, and expand market reach. Reporting to the Chief Revenue Officer, this executive will be responsible for evolving the alliances organization from a primarily relationship-oriented and support-focused function into a commercially driven growth engine with clear accountability for pipeline generation, revenue contribution, and market expansion.     

This role requires a leader with deep experience building high-performing partner organizations, driving cultural change, and establishing measurable business outcomes through strategic alliances. The successful candidate will shape how Sprinklr engages with partners, elevate expectations for partner performance, and create scalable programs that drive joint customer acquisition, expansion, and long-term value creation.  

This role will also be instrumental in leading a strategic transformation of the Alliances function, evolving from a historically overlay, influence-based model into a true revenue-generating partner organization. The SVP will establish clear accountability for pipeline creation, sourced and co-sold revenue, and services attach, ensuring partners are embedded as a core growth engine of the business. This includes driving a shift in mindset, operating rhythms, and incentives across both internal teams and partners to prioritize measurable business outcomes, speed to value, and customer impact.  

What You’ll Do    

Strategic Ecosystem Leadership  

• Lead the ongoing transformation of Sprinklr's partner ecosystem by establishing a performance-driven operating model focused on revenue impact, pipeline creation, and customer growth.  

• Drive a cultural shift across the alliance's organization, reinforcing accountability, measurable outcomes, and strategic partner engagement.  

• Develop and execute a partner strategy that aligns investments and resources with the partners most capable of delivering meaningful business results.  

Revenue Ownership & Partner-Led Growth    

• Establish and operationalize a partner-sourced and partner-influenced revenue model, with clear attribution, accountability, and forecasting rigor.   

• Embed partners into the full customer lifecycle, from pipeline generation through services delivery and expansion.   

• Drive co-sell discipline and execution excellence with Sales, including joint account planning, deal inspection, and governance.   

• Define and enforce rules of engagement (ROE) that prioritize speed, clarity, and customer outcomes across partner and direct sales motions.   

• Scale partner-delivered services capacity to increase attach rates, accelerate time-to-value, and improve gross margins.  

• Build and scale industry-specific and solution-based partner plays (e.g., CX, Contact Center, AI-driven insights).   

• Drive joint strategies with top partners, including co-innovation, co-marketing funds, and executive alignment.  

Partner Enablement & Performance  

• Develop and implement partner enablement frameworks including training, certifications, and sales toolkits.  

• Establish and monitor KPIs to measure partner performance, pipeline contribution, and customer impact.  

• Lead Quarterly Business Reviews (QBRs) and Annual Reviews to ensure alignment and accountability.  

Cross-Functional Collaboration  

• Partner with Product, Marketing, Sales, and Customer Success to ensure seamless execution of joint initiatives.  

• Collaborate with the Partner Program team to evolve competencies, tiers, and incentives.  

• Serve as the executive sponsor for key alliances, ensuring strategic alignment and executive engagement.  

Market Expansion & Innovation  

• Grow and scale a nascent and immature channel    

• Drive global expansion through regional reseller recruitment and enablement.  

• Co-develop joint value propositions and go-to-market strategies with partners.  

• Leverage partner insights to inform product innovation and market strategy.  

Operational Excellence  

• Ensure rigorous governance, reporting, and communication across the partner ecosystem.  

• Develop and execute a service delivery strategy that leverages both internal resources and external partners to maximize customer success and operational efficiency.  

• Continuously assess market trends, partner needs, and competitive dynamics to refine strategy.  

Who You Are & What Makes You Qualified  

• Bachelor’s degree required ; MBA or advanced degree preferred.  

• 15+ years of experience in global partner and alliance leadership within a SaaS or enterprise technology company.  

• Proven success in building and scaling global partner ecosystems, including SIs, ISVs, cloud platforms, and resellers.  

• Strong track record of driving revenue growth, customer success, and market expansion through strategic partnerships.  

• Executive presence with the ability to influence and collaborate across C-level stakeholders.  

• Deep understanding of partner business models, market dynamics, and e

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