Supervisor Digital Marketing Strategist

About this role

ANDERSEN CORPORATION SUMMARY: At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.

Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector.

Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.

JOB DESCRIPTION: Position Purpose:  

The Supervisor   Digital Marketing Strategist – eCommerce   is responsible for   owning the strategy, roadmap, and performance of the Andersen Windows Parts eCommerce experience, with direct accountability for driving revenue, conversion, and customer experience outcomes.  

This role serves as the dedicated eCommerce leader for the Parts business, acting as the connective tissue between Service, Product, and Marketing while coordinating execution across tech, analytics, UX, content, technology, pricing, legal, security, and operations.   As a senior member of the Digital Marketing team, this role   sets strategic direction, leads   cross ‑ functional   collaboration, and ensures the eCommerce platform delivers measurable business value.  

Key Responsibilities:   

eCommerce Strategy & Revenue Ownership  

• Own the   end ‑ to ‑ end   eCommerce strategy for the Andersen Windows Parts site, including vision, roadmap, and prioritized initiatives aligned to business goals.  

• Drive direct revenue growth, conversion rate optimization, average order value, and repeat purchase through ongoing experience and platform optimization.  

• Translate Parts business   objectives   into a clear eCommerce roadmap with measurable KPIs and success metrics.  

• Champion a   customer ‑ first ,   data ‑ driven   approach to continuously improve the digital shopping experience.  

Platform Ownership & Optimization (Salesforce eCommerce)  

• Serve as the   primary business owner   of the Salesforce eCommerce platform for Parts, partnering closely with IT and technology teams.  

• Lead requirements definition, backlog prioritization, and feature enhancements across merchandising, search, navigation, checkout, promotions, and account experiences.  

• Ensure platform performance, scalability, security, and compliance in partnership with legal, privacy, and security teams.  

• Identify   and evaluate new eCommerce capabilities and integrations to improve customer experience and business outcomes.  

Cross ‑ Functional   Leadership & Collaboration  

• Act as the   central point   of coordination across Service, Product, Marketing, Analytics, UX, Content, Pricing, Legal, Security, and Technology.  

• Align stakeholders around shared priorities, timelines, and success measures for eCommerce initiatives.  

• Lead   cross ‑ functional   planning and execution to ensure seamless delivery of site enhancements and experiences.  

• Communicate strategy, progress, and performance clearly to senior stakeholders.  

People Leadership & Team Development  

• Directly manage one eCommerce-focused digital marketer, providing coaching, development, and clear direction.  

• Set goals, priorities, and performance expectations while fostering accountability and growth.  

• Extend leadership beyond direct reports by influencing and guiding matrixed partners and agency resources.  

Analytics, Insights & Optimization  

• Partner with analytics teams to define KPIs, dashboards, and reporting that measure eCommerce health and revenue impact.  

• Use data and customer insights to   identify   opportunities for optimization across the funnel.  

• Lead experimentation efforts including A/B testing and iterative optimization to improve performance over time.  

Minimum Qualification,   Skill   and/or Competency Requirements:  

• Bachelor’s degree in marketing, business, or related field.  

• 5–7+ years of progressive digital marketing experience, with significant focus on eCommerce strategy and optimization.  

• Proven experience owning eCommerce platforms, with Salesforce eCommerce (B2C or B2B)   required .  

• Demonstrated success driving direct online revenue and measurable business outcomes.  

• Strong understanding of eCommerce fundamentals including merchandising, UX, conversion optimization, checkout flows, and pricing considerations.  

• Experience leading   cross ‑ functional   teams and influencing without direct authority.  

• Strong analytical mindset with the ability to translate data into insights, recommendations, and action.  

• Excellent communication, stakeholder management, and presentation skills.  

• Ability to balance strategic thinking with   hands ‑ on   problem solving in a complex, matrixed environment.  

COMPENSATION: Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. This role is base plus Incentives eligible.

PAY RANGE: $90,039.00 - $139,561.00

 CULTURE AND BENEFITS: At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package – a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member’s wellbeing and success. While specific benefits may vary by position or location, we’re proud to offer a comprehensive Total Rewards Package designed to support your well‑being, growth, and future. Our benefits include:

• 401 (k) Plan, Employer Fixed Contributions & Company Matching

• Profit Sharing

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