Strategic Partner Co-Marketing Lead

About this role

About impact.com impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

Your Role at impact.com:

impact.com is building the future of commerce through trusted partnerships and the communities that power them.

We’re hiring a Strategic Partner Co-Marketing Lead to own and grow one of our most high-profile partnerships, driving integrated go-to-market (GTM) initiatives that expand reach, influence, and revenue impact for both organizations.

This role sits at the intersection of partnerships, marketing, and customer advocacy—shaping a unified joint narrative and bringing it to life through integrated campaigns, co-branded content, research, and high-impact event activations.

As the primary marketing lead for this flagship partnership, you’ll define and execute a shared co-marketing strategy aligned to joint business goals. In close collaboration with the Associate Director of Strategic Partnerships & Growth, you’ll develop and lead quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement, while serving as the connective tissue across internal teams and partner stakeholders.

What You'll Do:

Strategic Partnership Ownership

• Serve as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goals

• Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations

• Act as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholders

Co-Marketing & Campaign Execution

• Lead the development and execution of integrated co-marketing campaigns, including:

• Joint content (reports, blogs, case studies, testimonials, webinars)

• Co-branded research and thought leadership

• Multi-channel campaign activations (email, social, events, in-platform, and more)

• Ensure consistency and strength of a cohesive joint narrative across all touchpoints

• Manage timelines, deliverables, and stakeholder alignment across both organizations

Events & Experiential Marketing

• In collaboration with Events teams, plan and execute co-marketing activations at flagship events (owned and partner-led), including:

• Speaking opportunities

• Co-branded experiences and sponsorships

• Customer-facing activations and VIP engagements

• Collaborate with Events teams to maximize visibility and engagement at key industry moments

Customer Advocacy & Storytelling

• Partner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and activate joint customer stories

• Source and develop compelling case studies and testimonials that highlight the impact of the partnership

• Amplify customer voices across campaigns, content, and events

Broader Co-Marketing Enablement

• Support and scale co-marketing best practices across additional strategic and ecosystem partners

• Identify new opportunities for cross-partner collaboration and storytelling

• Contribute to frameworks, playbooks, and processes that improve co-marketing effectiveness

Measurement & Optimization

• Collaboratively define success metrics and track performance across co-marketing initiatives (e.g., engagement, pipeline, influence)

• Analyze results and optimize programs to improve impact and ROI

• Share insights and learnings with internal and partner stakeholders

What this role owns:

• Communications, goals, and strategy coordination between impact.com and partner

• Co-marketing campaign development, execution, measurement, and reporting

• In close partnership with Events teams, coordination and execution of co-marketing events, activations, and speaking engagements

• Customer storytelling and social proof that speak to the value the partnership drives for customers, and the strength of the partnership between companies

• Collaborate with Sales Enablement and Marketing to develop processes, best practices, and playbooks to scale the partnership and enable other teams to speak and contribute to it

What You Bring:

• 5+ years of experience in B2B marketing, partnership marketing, or co-marketing roles

• Strong project management and organizational skills

• Proven experience managing strategic partnerships and executing joint GTM initiatives

• Experience leading integrated campaigns across content, digital, and events

• Highly collaborative with strong stakeholder management skills across internal and external teams

• Ability to remain agile and operate both strategically and tactically in a fast-paced environment

• Strong storytelling and messaging skills, with the ability to craft compelling narratives across brands preferred

Key Knowledge Required

• Experience working in Salesforce, Google Suite, and within project management tools like Asana and Jira

• Experience working with enterprise technology or SaaS partnerships

• Experience executing co-branded research or thought leadership initiatives

• Understanding of affiliate/performance marketing preferred

• Familiarity with partner ecosystems a plus

• Backgrou

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