Strategic Analytics & Planning Manager

About this role

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

The Planning & Analytics Strategist is responsible for leading the development of business forecasting models and providing deep performance analytics to drive strategic decision-making. This role collaborates across Product, Marketing, and Finance to ensure high-fidelity demand planning and business performance tracking. You will be the point person for translating historical trends and market signals into actionable projections, helping the organization anticipate shifts and optimize resource allocation. The ideal candidate possesses strong statistical foundations, high business acumen, and the ability to turn complex data into clear, compelling narratives that drive decisions at the executive level. This is a role for someone who doesn't just report numbers, but tells the story behind them, connecting the dots between performance, root cause, and what it means for the business going forward.

RESPONSIBILITIES:

• Develop and manage demand forecasting models to support annual planning and ongoing re-forecasting cycles for eCommerce businesses

• Initiate planning and forecasting for both strategic partners and core business performance, providing a unified view across channels

• Prepare weekly business review and MBR preparation, presenting performance analysis, scenarios, and recommendations directly to leadership

• Analyze key business performance drivers and variances against forecast, providing detailed root-cause analysis to stakeholders

• Spearhead recurring performance reporting and ad hoc analyses to support ongoing business needs

• Lead scenario modeling and performance measurement for promotional strategy, including depth, timing, and targeting decisions, with clear read-outs on lift, cannibalization, and margin impact, and build a reusable framework for evaluating future promotional scenarios

• Own ongoing competitive and market intelligence (e.g. Zola, Minted, Shutterfly), feeding insights directly into promotional and product strategy rather than one-off research

• Serve as the source of truth for key business definitions and metrics across Registry, WWS, and Paper, ensuring consistency across stakeholder reporting

• Partner on cross-functional analytics initiatives, including the development and enhancement of predictive models to support revenue optimization

• Support strategic projects, including market sizing, competitive analysis, and investment ROI modeling

SUCCESSFUL CANDIDATES HAVE:

• 4-6 years of experience in Business Analytics, Strategic Planning, or Quantitative Finance

• Expertise in forecasting methodologies and statistical analysis (e.g., time-series, regression, causal modeling)

• Proficiency in "Retail Math" and a strong understanding of business performance drivers

• Advanced Excel skills and high degree of comfort navigating ambiguous datasets and building scalable analytical frameworks

• Strong track record of influencing business strategy through data-driven insights

• Ability to balance strategic thinking with detailed execution, communicate and influence effectively and clearly discuss performance to guide action

• A proactive, collaborative mindset with a focus on impact and execution

• (Preferred) Ability to use AI to build dashboards and connective story-telling models to present business results quickly and consistently

WORK MODEL:

This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged.

Only if fully remote jobs

#LI-Remote

#support

Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications of the successful candidate. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable. We also offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.

Annual salary range $83,498 — $143,140 USD

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.

WHAT WE LOVE ABOUT YOU:

• Commit to our customers : You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.

• Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.

• Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.

• Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learne

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