Staff Frontend Engineer, Ads Creative

About this role

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com .

Team Description

The Ads Creative & Recommendations team makes it easier for advertisers to maximize performance on Reddit through relevant creative and actionable recommendations.

We own the advertiser-facing workflows where creative, recommendations, and campaign creation come together.

Our goal is to reduce blank-canvas work and help advertisers move from an idea to an effective campaign with less friction. We build unified experiences that give advertisers useful context, evidence-backed guidance, and the ability to refine the system’s suggestions.

Role Description

We’re looking for a staff frontend engineer with deep React and TypeScript expertise to set technical direction for the next generation of Reddit’s advertiser tools.

You’ll lead ambiguous, multi-quarter initiatives that span teams and deliver measurable product and engineering impact. You’ll bring teams together around a clear strategy and turn sophisticated capabilities into workflows that feel simple and dependable.

You’ll guide the evolution of our frontend platform, setting strategy and influencing teams toward scalable architecture, shared component patterns, and consistent design-system practices across a large monorepo.

Responsibilities

• Lead the technical strategy and delivery of complex, multi-quarter frontend initiatives across Ads Manager.

• Set frontend architecture standards and guide teams toward solutions that scale across products and codebases.

• Develop shared components and patterns, drive design-system adoption, and reduce fragmentation across a large monorepo.

• Set a high bar for frontend quality across both the user experience and the systems behind it.

• Partner with product and design from the earliest stages to shape direction, clarify ambiguous problems, and make sound tradeoffs.

• Build alignment across teams and influence technical decisions beyond the immediate organization.

• Define success measures, instrument experiences, and use experiments and product data to guide investment and iteration.

• Mentor senior engineers through technical guidance, design reviews, and thoughtful feedback.

• Collaborate across frontend, backend, data, and machine learning systems to deliver reliable end-to-end experiences.

Required Qualifications

• 10+ years of software engineering experience, including deep experience building production web applications with React, TypeScript, and JavaScript.

• A track record of leading ambiguous, multi-quarter initiatives across teams and delivering measurable product or engineering impact.

• Expertise designing scalable frontend architectures in large codebases or monorepos.

• Experience establishing shared component patterns, contributing to design systems, and driving adoption across teams.

• Strong judgment in frontend architecture, state management, API integration, testing, performance, accessibility, security, and reliability.

• Experience partnering closely with product and design to shape strategy and turn complex requirements into clear user experiences.

• Strong communication skills and the ability to build alignment and influence decisions across teams and disciplines.

• Experience using instrumentation, experimentation, and product metrics to understand and improve user experiences.

• Experience mentoring senior engineers and raising the technical bar through design reviews, code reviews, and technical leadership.

• Comfort using agentic coding tools such as Codex, Cursor, or Claude in day-to-day software development.

Bonus points

• Experience building advertising, campaign management, creative tooling, or other complex business applications.

• Experience designing interfaces for generative AI, machine learning, or recommendation systems.

• Familiarity with asset management, media upload, image editing, creative versioning, or content generation workflows.

• Experience modernizing large frontend codebases while maintaining delivery velocity.

Technologies used on the team include

• JavaScript

• TypeScript

• React

• Modern frontend testing, experimentation, and observability tools

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs

• 401k Match

• Family Planning Support

• Gender-Affirming Care

• Mental Health & Coaching Benefits

• Flexible Vacation & Reddit Global Days Off

• Generous paid Parental Leave

• Paid Volunteer time off

#li-remote Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/ .

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is: $217,000 — $303,900 USD

In select roles and locations, the interviews will

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