Sr. Strategist, CRM Analytics and Insights

About this role

Job Description The Role:  

The Marketing Applied Sciences team   is responsible for   developing analytics-driven solutions to help GM Organizations achieve their business goals.   

As the Senior   Strategist – CRM Analytics & Insights , this individual will lead the delivery   CRM Analytics and Insights   for the GM Vehicle Brands (Chevrolet, Buick,   GMC   and Cadillac)   and Corporate Brands , helping them quantify the   i mpact of our   CRM   and providing recommendations for optimization.   The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences.  

This person will work cross-functionally and collaboratively to provide actionable   CRM reporting and   insights to the enterprise business marketing teams   in the form of automated reports, deep dive analysis, customer profile analysis , closed   loop reporting . The team is focused on delivering future-focused, internally managed   CRM reporting   for our marketing teams .  

What You'll Do:  

• Lead the   delivery   CRM Analytics and I nsights for the GM Vehicle Brands (Chevrolet, Buick,   GMC   and Cadillac)   and corporate brands , helping them quantify the impact   of CRM and   providing recommendations   for optimization .    

• CRM   analysis & optimization: Analyze   CRM   influence on   lifecycle engagement , retention, and conversion of key funnel activities  

• I dentify opportunities for improvement; monitor   ongoing campaign   performance   identify optimization opportunities.   

• Elevate   CRM   findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.   

• Build and manage relationships with cross functional stakeholders to   identify   and prioritize key marketing and media questions.   

• Oversee and   assist   in developing brand strategists, reviewing stakeholder   deliverables   and providing feedback.   

• Help businesses establish measurement goals and chart a route to activate those goals.      

• Partner with data scientists to ensure data quality and accuracy.   

• Understanding of how to mesh multiple data sources (CRM, Site, and offline actions) for to design actionable reporting and insights  

• Collaborate with  Marketing Technology   teams on data   ingestion requirements,   availability ,   feeding detailed requirements, ideating, and innovating  

Your Skills & Abilities (Required Qualifications):  

• 6 + years of experience in   Owned Media,   Web,   CRM , and/ or Customer Lifecycle Analytics  

• Deep understanding   of and experience with   CRM reporting and measurement frameworks  

• Ability to integrate data and findings from a variety of data sources and present a holistic view of a position  

• Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of   new analytics capabilities for the team  

• Advanced-level understanding of email service providers and associated optimization & analytical tools  

• Strong understanding of Marketing Automation platforms and CRM systems  

• Deep Experience with data visualization tools (e.g., Tableau,   PowerBI ) ,   analysis tools (Excel,   Databricks, Snowflake   etc.) , data querying (SQL, Python, R, etc.)   and   Marketing Analytics platform suites:   i.e.   Adobe Experience Platform, Adobe Analytics,   Adobe Consumer Journey Analytics   etc.  

• Experience with statistical   methods,   and experimentation techniques.   

• Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.   

• Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.   

• Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders  

Education:  

• Master’s or MBA degree in   Analytics /Data Science ,   Econometrics , Statistics,   Psychometrics, ( Bio)Statistics, Applied Mathematics, Operations Research, or   another quantitative field .   preferred, but not   required .  

• Bachelors   Degree Required  

• PMP preferred  





 About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us   We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .

Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourag

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