Sr. Solutions Marketing Manager - Cybersecurity

About this role

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.   Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy: • Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

• Continuous professional growth and leadership opportunities.

• Health, wellness, and financial benefits to offer peace of mind to you and your family.

• World-class facilities and the technology you need to thrive – in our offices or yours. 

Job Summary

SHI’s Solution Marketers are storytellers; simplifying complex concepts, crafting compelling narratives, and highlighting customer outcomes to drive go to market success.

The Sr. Solution Marketing Manager – Cybersecurity drives the positioning and go-to-market activation of SHI’s cybersecurity portfolio, translating complex technical capabilities into compelling customer outcomes, differentiated narratives, and sales-ready solutions that accelerate pipeline growth and revenue.

They partner with business leaders, technical experts, sales, and cross-functional marketing teams to develop solution offerings, shape market-facing messaging, activate launches, and use customer insights to keep SHI's cybersecurity portfolio relevant, competitive, and aligned to buyer needs.

Role Description Go-to-Market Leadership: • Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans

• Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs.

• Partner with   the cybersecurity practice   to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging.  

• Partner closely with sales and enablement teams.

• Roadmap   SHI   product and services priorities across launches, new releases, content, campaigns, events, and sales   initiatives.  

Positioning and Messaging: • Define clear, customer-friendly solution narratives and positioning .  

• Differentiate SHI in the market by   clearly defining our   unique value proposition , c onnect ing   products and services into a unified customer story .  

• Create targeted solution playbooks   with   persona-specific content (CISO, CIO, etc.)   to target SHI customers and   prospects.  

Market Analysis: • Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs  

• Translate market   insights   and analyst information   into actionable recommendations.  

• Act as the voice of the customer to inform product development, solution packaging and marketing strategies.  

Sales Enablement, Product Launches and Adoption: • Work with creative teams to c raft high-impact   marketing and sales   assets: messaging frameworks,   ROI stories,   sales sheets, and   battlecards.  

• Equip   pre-sales and non-technical teams   with messaging, use cases,   and   playbooks, so they can confidently   position SHI   solutions   and outcome s.  

• Support advocacy programs   with   case studies and customer success stor y development .  

Content and Demand Generation: • Pipeline Ownership: Help achieve demand generation goals by creating and executing campaigns that   drive qualified marketing leads into the   pipeline.  

• Partner with content and editorial teams to d evelop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey   including blogs,   reports, etc.  

Thought Leadership and Analyst Relations: • Support   cybersecurity   thought leadership programs by   supporting owned and earned media initiatives.  

• Support analyst relations,   enhan cing   SHI’s   cybersecurity   position in the market.  

Performance Metrics: • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback.  

• Provide updates to senior leadership on key strategic initiatives and plans.  

Behaviors and Competencies • Analytical Thinking: Can synthesize complex data, identify patterns, draw insights, and present findings clearly and understandably.

• Business Acumen: Can evaluate market trends and competitive landscape to identify opportunities and risks.

• Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.

• Creativity: Can generate innovative ideas that significantly impact processes, products, or services.

• Customer-Centric Mindset: Can proactively engage with customers to understand their needs and expectations. Develops and implements strategies to enhance customer satisfaction and loyalty.

• Decision-Making: Can analyze complex information, predict long-term consequences, and make decisions that align with strategic goals.

• Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.

• Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.

• Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.

• Follow-Up: Can proactively identify tasks that require follow-up, initiate necessary actions, and contribute to efficient workflow management.

Skill Level Requirements • Excellent copywriting ability - Intermediate

• Ability to understand the audience and adapt

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