Sr. Sales Director - Search & Services

About this role

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary Universal Ads is building a new way for businesses to access premium video and CTV inventory at scale. As we expand, we are looking for a senior seller to help grow our efforts across Search & Services, which includes search & SMB performance agencies, home and professional services, multi-location service brands, and lead generation agencies.

This is an early-stage, high-impact role for a seller who is energized by building. The right candidate will scale an existing customer segment, sharpen our market positioning, deepen client relationships, and turn early momentum into repeatable revenue growth.

The ideal candidate will have a strong understanding of the CTV landscape and why premium video works for this customer base. This person should be equally comfortable opening new doors, developing senior client relationships, translating market feedback into product insights, and helping Universal Ads scale a proven sales motion for businesses focused on downstream outcomes.

This is an opportunity for an ambitious, highly strategic seller to help grow an important customer segment for a young and growing media platform. Job Description Responsibilities: • Strong understanding of how SMBs, multi-location service brands and lead generation businesses evaluate media performance across their customer lifecycle   and how TV   can   unlock   new demand   

• Partner closely with leadership to grow the Search & Services   segment,   identifying        the   highest-potential accounts and building a clear go-to-market strategy across all three buyer types above.  

• Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.  

• Help   evolve   how Universal Ads should sell into each of the three segments, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization.    

• Translate CTV's downstream effects into a credible performance narrative for advertisers historically anchored in search, social, and other lower-funnel channels.  

• Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of performance-minded marketers.  

• Speak credibly with sophisticated performance marketers and quickly   identify   what Universal Ads needs to prove   in order to   earn   budget .  

• Educate customers on how CTV and premium video complement existing performance channels, including paid social, search, affiliate, programmatic, and other customer acquisition channels.  

• Represent Universal Ads with customers   and at   industry events with credibility, confidence, and a strong understanding of the SMB and performance advertising ecosystem.  

• Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.

• Consistent exercise of independent judgment and discretion in matters of significance. • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. • Other duties and responsibilities as assigned.

Preferred   Experience  

• 6 + years   of direct sales experience in SMB performance / growth marketing, search, or related advertising sales. TV/CTV + performance marketing sales experience strongly preferred.   

• Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.  

• Ability to translate premium video and CTV into a credible performance narrative for advertisers that have historically been anchored in search, social, affiliate, and lower-funnel channels.  

• Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and how businesses and agencies   allocate   and scale   budget .  

• Experience working in a high-growth, early-stage, or build-oriented environment preferred.  

• Ability to develop engaging narratives and storytelling in an industry rooted in numbers, measurement, and performance outcomes.  

Employees at all levels are expected to: • Understand our Operating Principles; make them the guidelines for how you do your job. • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. • Win as a team make big things happen by working together and being open to new ideas. • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. • Drive results and growth. • Support a culture of inclusion in how you work and lead. • Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills Advertising, Client Relations, Customer Acquisition, Mobile Application Marketing

Compensation Primary Location Pay Range:

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