Sr. Product Marketing Manager, CDP & Data Connectivity

About this role

Meet the Moment with Alteryx   We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.   You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.   If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.

Meet the Moment with Alteryx  

Every enterprise AI initiative starts with data access—and Alteryx is the platform that makes it possible. Our CDP & Data Connectivity portfolio—spanning Live Query, OCR Tools, Intel Suite, Data Products, and Connect—helps organizations unlock any data source,   eliminate   silos, and maximize the value of their existing data investments. This is the connective tissue of the Alteryx One platform, and the foundation upon which every workflow, agent, and business application is built.  

The Senior Product Marketing Manager for CDP & Data Connectivity will own the product marketing strategy for the capabilities that bring data into Alteryx.   You’ll   define how IT leaders, data architects, and enterprise teams understand the value of Alteryx’s data access layer—building the messaging, content, and programs that position Alteryx as the essential bridge between enterprise data assets and AI-ready analytics.  

What   You’ll   Do  

Live Query & Data Connectivity  

• Own the end-to-end product marketing strategy for Live Query and Alteryx’s core data connectivity capabilities, defining positioning and messaging that articulates how Alteryx enables fast, governed access to any data source—cloud, on-premises, or hybrid—without requiring data movement.  

• Develop persona-specific narratives for IT architects, data engineers, and CDAO organizations that   demonstrate   how Live Query reduces data pipeline complexity and accelerates time-to-analysis.  

• Partner with Product Management to shape the data connectivity roadmap narrative, translating new connector availability, performance improvements, and cloud ecosystem integrations into compelling customer-facing stories.  

• Build launch plans, enablement materials, and customer content for new connectivity capabilities, ensuring GTM teams can confidently position Alteryx as the most versatile data access layer in the enterprise analytics stack.  

• Monitor the competitive landscape across data connectivity, ELT/ETL, and cloud data integration—surfacing insights that sharpen differentiation and inform battlecard strategies.  

OCR Tools & Intel Suite  

• Define and maintain the positioning and messaging framework for Alteryx’s OCR Tools and Intel Suite, articulating their differentiated value in bringing structured intelligence to unstructured and semi-structured data sources.  

• Develop use-case-driven content—including demos, solution briefs, and customer stories—that illustrates how OCR Tools and Intel Suite enable document processing, data extraction, and business intelligence in industries with high unstructured data volumes (financial services, insurance, healthcare, logistics).  

• Partner with Solutions PMM to develop vertical-specific messaging and content that connects OCR and Intel Suite capabilities to high-value industry use cases.  

• Build enablement materials that help field teams   identify   OCR and Intel Suite opportunities within existing Alteryx accounts and new enterprise prospects.  

Data Products & Connect  

• Own the go-to-market strategy for Alteryx’s Data Products and Connect capabilities, positioning them as the enterprise-grade solution for data cataloging, data sharing, and governed access to curated data assets across the organization.  

• Develop messaging that resonates with both data producers (data engineering, data platform teams) and data consumers (analysts, business users) who   benefit   from centralized, governed data access and discovery.  

• Partner with Product Management and the Cloud Data Platform ecosystem team to align   Connect’s   positioning with broader cloud data platform partner narratives—ensuring Alteryx is positioned as the activation layer on top of Snowflake, Databricks, and Google Cloud data assets.  

• Build content and programs that   demonstrate   how Data Products and Connect enable organizations to monetize and operationalize their data assets at scale.  

• Identify   customer champions and develop case studies that   showcase   how Data Products and Connect have transformed enterprise data accessibility and analytical productivity.  

Platform Integration & Ecosystem Alignment  

• Serve as the Core PMM’s primary connection point to the cloud data platform ecosystem narrative—partnering closely with the Ecosystems & Channel SMM (Solutions PMM team) to ensure CDP messaging is consistent, complementary, and non-overlapping across internal and partner-facing channels.  

• Develop and   maintain   internal alignment frameworks (including DACI documentation) that clarify how Core PMM and the Ecosystems & Channel SMM team collaborate on shared product narratives, partner content, and field enablement.  

• Partner with Platform PMM peers to ensure data connectivity capabilities are woven into broader Alteryx One platform messaging for IT and CDAO audiences—positioning the full data access layer as a strategic platform investment, not just a feature set.  

• Contribute to Platform PMM portfolio strategy sessions, ensuring CDP & Data Connectivity is represented in cross-portfolio planning, launch calendars, and GTM prioritization.  

Sales & Field Enablement  

• Develop a comprehensive enablement curriculum for CDP & Data Connectivity, including positioning guides, competitive battlecards, IT persona discovery frameworks, and objection handling playbooks for competitive data integ

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