Sr Product Marketing Manager

About this role

Adobe Firefly   is where   creative breakthroughs   are achieved   with   the power of   AI. Content creators and creative professionals alike   use   Firefly   to spark new creative ideas, generate   new   video   clips , images, and audio, and edit existing content easily   with AI .   

We’re   looking for a   senior   product marketer with a passion   for how new   creative products and   AI   technologies   will shape the future of creativity .   This role   within the   Firefly   product   marketing team —focused o n outbound marketing   to individuals —will   focus on   evergreen acquisition initiatives .  

This role offers an outstanding chance to   shape high-impact programs that reach millions of   prospective   users and directly influence how the market discovers and adopts Adobe Firefly.  

What   You’ll   Do:  

• Drive Consideration & Conversion   – Own the messaging and channel strategy that moves prospective users from consideration into trial.   Identify   which problems, use cases, and motivators are most successful at getting people to try Firefly.  

• Partner with Paid Media & Agencies   – Translate acquisition   objectives   into clear briefs for agencies and channel partners, and partner with the paid media team on channel   selection , test-and-learn agendas, and performance optimization. Check in regularly on   what's   working—key themes, use cases, and messages driving trial—and keep product messages current across always-on search and social, without owning execution.  

• Steer   Channel Levers That Drive Business Impact   – Keep a constant pulse on which marketing channels and levers are moving the needle on monthly active users (MAU) and conversion.   Meet with channel owners to share the latest business priorities and recommend shifts in approach when needed.  

• Orchestrate User Journeys   – Partner with GTM to   identify   the user journeys for acquisition marketing most likely to drive trial and conversion.  

• Sustain Momentum & Tap   into   Cultural Moments   – Keep a pulse on Firefly's roadmap—new feature releases, promos, and freemium/value messaging—and fold those into the always-on paid program well beyond their   initial   launch. Also stay attuned to cultural or seasonal moments that could give people a fresh reason to try Firefly.  

• Subject Matter Expertise   – Serve as the go-to expert on the Firefly product, user experience, and monetization structure, translating that   expertise   into compelling acquisition messaging.  

Requirements :  

• 8+   years of experience in product marketing, advertising , integrated   marketing,   or related rol es .  

• Experience in tech, creative products and tools, and/or generative AI is preferred.  

• Strong attention to detail and   creative   judgment .   Comfortable providing constructive feedback to cross-functional collaborators.  

• Exceptional communication skills, capable of conveying complex ideas or product information   effec tively and clearly to diverse audiences.  

• Analytical and strategic problem solver, adept at using data and customer insights to inform decision making.  

• Passionate   about   emerging creative AI technologies and knowledg e able about the generative AI landscape.  

• BA/BS in Marketing, Advertising, Technology, or related field preferred OR 8+ years of marketing experience OR equivalent practical experience.

About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .   Expected Pay Range: Our compensation reflects the cost of labor acros

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