Sr. Product Manager, Growth (NGL) (Remote)

About this role

Who We Are

Mode.Inc is the parent company of a portfolio of technology businesses, including Mode Mobile, the creator of EarnOS, a transformational software platform that turns ordinary smartphones into “EarnPhones.” Our portfolio includes category-defining products with millions of users globally, scaling rapidly through organic growth and strategic acquisitions.

You’ll be joining NGL (“Not Gonna Lie”) , one of the most viral social apps in recent years, with 100M+ monthly users across web and mobile. NGL provides a safe, curious, and authentic space for people to connect through anonymous messaging and self-expression.

Now part of Mode Mobile’s portfolio, NGL is entering its next phase of explosive growth, including expanded monetization, product-led growth, and scaled user acquisition initiatives.

The Mission

Own and scale NGL’s revenue, funnels, and lifecycle growth by turning traffic into durable, monetizable user behavior. You will run growth as a system…from acquisition through retention…while protecting the viral mechanics that make NGL work.

This role is measured in metrics shipped , not features shipped.

Our Team and Culture Drive Our Success

Our team is the heart of our culture. We value innovation, collaboration, and curiosity, with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hard-working but also committed to having fun along the way. We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.

You can read more about our team and how we work here .

About the Role

This role reports directly to the General Manager - NGL and will develop strategy and roadmap, rally the team, oversee execution, and analyze the results. You will work cross-functionally with Monetization, Paid UA, Engineering, Design, and Data , and you will own feature rollout end-to-end in partnership with Engineering.

What You’ll Do

• Define the product strategy & roadmap

• Your primary responsibility will be to define the product strategy for NGL to increase sharing, signups, and revenue.

• Translate the strategy into a roadmap of rigorous, high-quality PRDs. You are expected to sweat every detail of your PRDs, features, and ideas ensuring every one is well-crafted and impactful.

• Collaborate with Product Marketing to define high-performing copy and push.

• Collaborate with the Monetization team to uncover and test improvements to app monetization.

• Grow and refine the product and design backlog by prioritizing against short- and long-term value.

• Rally the team

• Use documents, presentations, and 1:1s to help the NGL team (Eng, Design, Data) completely understand the product strategy and roadmap – ensuring they understand what success looks like and how we plan to get there.

• Work with Engineering Management to create PRDs, epics, and stories that align to deliver projects, and enter them into the sprint.

• Keep the broader company informed about the direction and performance of NGL.

Analyze performance

• Leverage qualitative and quantitative learnings to develop a deep intuition for what is important to our users, and use that to drive our roadmap and help shape the overall business unit strategy.

• Collaborate with the Data team to design and execute experiments, analyzing results to uncover actionable insights that drive product iteration and feature development.

• Be the expert of customer needs, pain points, and desires.

• Conduct user experience research, in conjunction with customer service and marketing teams.

What You Bring to the Team

• 5+ years of experience in Growth Product roles for Gen Z social/community mobile apps, with ownership of revenue and product growth.

• Experience shipping world-class products in a fast-growing startup.

• A detail-oriented style, with a passion for digging into the details to create highly-effective designs; experience signing-off on designs and finished products.

• Experience using qualitative and quantitative data to define your roadmap and review impact.

• Experience owning and driving growth of core product metrics such as DAU, signups, and retention.

• Experience creating localized, high-performing copy/messaging (e.g. push notifications, questions) for social apps.

• A passion for digging into complex problems, breaking them down, and quickly identifying root causes/drivers.

• Proven track record running high-velocity A/B testing and maintaining a structured experimentation backlog.

• Experience partnering closely with Engineering to build and ship features.

• Experience working cross-functionally with UA, Monetization, Design, and Data teams.

• Experience building products with strong K-Factor and viral loops.

• Experience working with Snap, Instagram, or TikTok acquisition funnels preferred.

• Alignment with our core values:

• ​​ Accountable : You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.

• Action-driven : Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done.

• Caring : You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.

• Curious : You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to impr

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