Sr. Partner Marketing Manager

About this role

Category-defining tech. Career-defining work.

The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.

Cockroach Labs exists to build what comes next — before the world requires it.

We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.

This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.

The Role

We're hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. We're looking for someone with strong partner marketing experience, enough technical fluency to speak credibly about what we build, and a track record of turning partnerships into structured, measurable programs that drive awareness and pipeline.

You'll work closely with partner engineering, alliances, and product marketing to build co-marketing campaigns, partner launch playbooks, and joint GTM programs that strengthen CockroachDB's position across cloud, AI, and ISV ecosystems.

You must be based in New York City to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.

You Will

Own the Partner Marketing Narrative and GTM Motion

• Lead go-to-market planning and execution for strategic technology partners across cloud, AI, and ISV ecosystems

• Build co-marketing campaigns, partner launch playbooks, and joint programs that drive awareness, adoption, and pipeline

• Translate integrations and engineering work into clear, compelling narratives for technical buyers and partner audiences

• Align partner launches and content with the broader integration roadmap and company positioning

• Track performance and continuously refine programs based on engagement, awareness, and business impact

Bring Technical Fluency to the Partner Motion

• Develop a working understanding of CockroachDB's technical value and how it fits within partner ecosystems

• Create partner content, co-marketing assets, and program materials that resonate with technically informed audiences

• Collaborate closely with partner engineering and product marketing to stay current on integrations and roadmap priorities

• Show up credibly in partner conversations, webinars, and co-marketing initiatives without needing to be the deepest technical voice in the room

Drive Cross-Functional Alignment

• Partner with alliances, product marketing, and demand gen to build joint programs that scale

• Serve as the connective tissue between partner relationships and internal marketing execution

• Help the partner team see marketing as a force multiplier by showing up proactively, not reactively

The Expectations

In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen.

By 60 days, you'll have published your first partner content, launched or planned a co-marketing activation with a priority ISV partner, and established a content and program calendar tied to the integration roadmap.

By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active co-marketing programs running with at least two ISV partners, and measurable partner content contributing to awareness and pipeline.

You Have

• 5+ years of experience in partner marketing, alliance marketing, or ecosystem marketing in a B2B technology company

• A track record of building and executing co-marketing programs, partner launches, and joint GTM motions that drive pipeline

• Experience working across partner, PMM, and demand gen teams to align on shared goals and execution

• Enough technical fluency to hold credible conversations about cloud, infrastructure, APIs, or data products

• Ability to plan and execute webinars, virtual programs, and partner activations independently

• Strong written communication skills and an instinct for what resonates with technical and business audiences

• A self-starter mentality

Nice to Have

• Experience marketing within developer or technical ecosystems

• Familiarity with databases, distributed systems, or cloud-native infrastructure

• Background in AI/ML ecosystem partnerships or ISV marketing

• Experience with dev rel or community-building programs

Success in this Role

• Every major partner integration has a go-to-market plan and supporting content before or at launch

• Co-marketing programs with priority ISV partners are running, measurable, and contributing to pipeline

• CockroachDB is visible and well-positioned within AI and cloud ISV ecosystems

• The partner engineering and alliances teams see marketing as a force multiplier, not a request queue

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com .

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

• Stock Options

Similar jobs

• Sr. Partner Manager — Esri · Olympia, WA
• Sr. Partner Manager — Esri · Vienna, Virginia, United States
• Sr. Partner Manager — Esri · Redlands, CA
• Sr. Partner Manager — Esri · San Antonio, TX
• Sr. Partner Manager — Esri · Denver, CO - Louisville
• Sr. Partner Manager — Esri · Minneapolis, MN
• Sr. Partner Manager — Esri · St. Louis, MO - Globe
• Sr. Partner Manager — Esri · Philadelphia, PA