Sr. Marketing Operations Manager - Global Lead Flow

About this role

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role

Join the Marketing Operations team and play a critical role in scaling Samsara's global revenue engine. As our Sr. Marketing Ops Manager for Global Lead Funnel Optimization, you will own the end-to-end lead lifecycle — from ingestion and routing through enrichment, SLA governance, and funnel performance — across all of our go-to-market regions.

This is a high-impact, cross-functional role at the intersection of marketing, sales, and data. You'll work closely with Marketing, Sales, Sales Operations, and Engineering to continuously improve the systems and processes that convert marketing activity into pipeline — and you'll be expected to operate with a high degree of autonomy, bringing both analytical rigor and a builder's mindset to every problem you tackle.

This is a remote position open to candidates residing in the US except the San Francisco Bay Metro Area, NYC Metro Area, and Washington, D.C. Metro Area.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.

• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.

• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.

• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role, you will:

• Own the global lead funnel architecture. Take end-to-end ownership of lead ingestion, routing logic, channel setup, data enrichment, and SLA governance — continuously iterating to improve speed, accuracy, and conversion.

• Drive lead-to-opportunity performance. Conduct regular analyses of funnel conversion rates across regions and segments; translate findings into prioritized improvement initiatives and lead their execution through to measurable impact.

• Build for scale, not just for today. Design and implement scalable process and systems improvements that anticipate Samsara's continued growth across markets — solving problems at the root, not the surface.

• Enable funnel visibility. Build and maintain reporting that gives marketing and sales leadership clear, reliable insight into pipeline generation performance; surface trends, anomalies, and opportunities proactively rather than reactively.

• Be the operational backbone of our GTM engine. Maintain deep, trusted working relationships across Sales, Sales Operations, Account Development, Marketing, and Engineering; serve as the go-to operational counterpart who can communicate clearly across technical and non-technical audiences alike.

• Leverage AI and automation to compound your impact. Build AI-powered workflows that automate repeatable lead flow tasks; integrate these into your standard operating approach and actively share what's working with the broader team.

• Bring solutions, not just problems. Identify gaps before they become escalations; frame issues clearly and arrive at cross-functional conversations with a point of view on how to fix them.

• Be a trusted partner to the teams who depend on you. Serve as a responsive, solutions-oriented resource for ADR Managers and Marketing Campaign owners — fielding questions on lead quality, performance measurement, and system behavior with an open mind and a win-as-a-team attitude; use their feedback to continuously improve what you own.

• Champion Samsara's cultural principles. Role model and embed our values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally.

Minimum requirements for the role:

• 6+ years of experience in Marketing Operations, Sales Operations, Business Systems, Analytics, or a closely related B2B go-to-market role, with a strong emphasis on analytical problem solving and end-to-end program ownership.

• Advanced proficiency with LeanData for lead routing and Salesforce , including deep working knowledge of the Lead, Contact, Account, Campaign, Activity, and Opportunity data models.

• Strong command of funnel dynamics, measurement, and analytics — able to diagnose conversion issues, build analyses, and translate findings into clear, data-driven recommendations for senior stakeholders.

• Clear, structured communicator with strong stakeholder management skills across GTM functions (Marketing, Business Development, Sales, Customer Success, and beyond); able to make com

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