Sr. Manager, RGM Strategy – Bakery & Cookies

About this role

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s… • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. • Campbell’s offers unlimited sick time along with paid time off and holiday pay. • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…  

The Senior Manager, RGM Strategy –  Snacks/Bakery  plays a critical role in turning RGM strategy into action . This role ensures that category and brand teams have clear, analytically grounded recommendations that bring pricing, promotion, and mix strategies to life in annual planning, innovation, and in ‑ m arket execution.  

This role operates as a day ‑ to ‑ day RGM owner for defined brands or sub ‑ category scope , partnering closely with Brand, Customer Strategy, Sales, and Finance to ensure RGM levers are applied consistently and effectively. The Senior Manager supports category ‑ level strategy setting while driving strong execution, performance tracking, and continuous improvement.  

What you will do…  

Principal Accountabilities  

The Senior Manager, RGM Strategy –  Snacks/Bakery  is accountable for executional excellence and performance delivery across defined elements of the category RGM agenda.  

Key accountabilities include:  

• Own RGM strategy development and execution for assigned brands, platforms, or sub ‑ category segments, aligned to the broader category roadmap  

• Develop brand pricing and price pack architecture recommendations using consumer willingness to pay, elasticity, competitive context, and margin objectives  

• Partner with Customer Strategy and Sales to design promotional recommendations, event tactics, and trade guidance for assigned scope  

• Support innovation and renovation pricing by building recommendations, financial scenarios, and post ‑ launch assessments  

• Translate RGM analytics into clear, actionable recommendations for Brand, Category, and Customer teams  

• Execute performance tracking, post ‑ event analysis, and KPI reporting to assess pricing and trade effectiveness  

• Identify risks and opportunities and recommend corrective actions to improve ROI and in ‑ market performance  

• Contribute to Category RGM Councils and performance reviews by preparing insights, diagnostics, and recommendations  

• Ensure RGM levers operate in harmony within owned scope, avoiding isolated or inconsistent decisions  

Job Complexities  

• Operates in a matrixed environment , influencing Brand, Customer Strategy, Sales, and Finance partners without direct authority  

• Balances executional rigor with evolving strategic direction at the category level  

• Adjusts depth of analytics and support based on brand scale, complexity, and business needs  

• Manages competing priorities across planning cycles, innovation timelines, and in ‑ market performance needs  

Who you will work with…  

• Sr. Director, RGM Strategy – Category  

• Category and Brand Strategy teams  

• Customer Strategy and Sales  

• Brand Finance  

• Consumer & Shopper Insights  

• Enterprise RGM, TPM/TPO partners, and external analytics vendors  

Reporting to: Director, Revenue Growth Management Strategy – Category  

What you bring to the table… (Must Have)  

• Bachelor’s degree required  

• 8+ years of CPG , including commercial experience across pricing, promotion, category management, customer strategy, finance, analytics, or related fields  

It would be great if you have… (Nice to Have)  

• Experience developing and executing RGM recommendations for brands or sub ‑ categories  

• Strong analytical and financial acumen with the ability to synthesize insights into clear recommendations  

• Proven ability to influence cross ‑ functional partners and deliver results in a matrixed organization  

• Hands ‑ on experience across pricing, promotion, mix, and/or price pack architecture  

• Experience supporting innovation pricing and in ‑ market performance evaluation  

• Comfort working with syndicated data, elasticity models, and trade analytics  

• Strong communication skills with the ability to simplify complex analyses for non ‑ technical partners  

• Experience coaching or mentoring junior analysts or managers  

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between  $133,800-$183,900 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consid

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