Sr Manager, Performance Marketing - Amazon

About this role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Senior Marketing Manager – Amazon

SharkNinja is looking for a Senior Marketing Manager to elevate our Amazon presence across driving measurable demand through best-in-class paid media, and building a best-in-class on-site experience through compelling content, strong SEO fundamentals, and a customer-first user experience. This role sits at the intersection of performance marketing and organic discoverability, and success requires deep ownership of both.

You will partner cross-functionally with Brand, Creative, Demand Gen, Sales, and Analytics teams to ensure SharkNinja’s Amazon catalog is not only visible, but converting — through a cohesive strategy that spans paid media, organic search, and the full content experience customers encounter on every listing.

Strategy & Planning

• Lead Amazon marketing planning across both paid demand generation (Sponsored Ads, DSP, social, video) and organic/content channels (SEO, A+ Content, Brand Store), ensuring both workstreams are aligned to campaign objectives and commercial goals.

• Develop integrated go-to-market plans that sequence paid investment with on-site content readiness — ensuring listings are optimized before and during high-investment periods.

• Own the keyword and search strategy across both paid (Sponsored Products/Brands) and organic ranking, bridging the two to maximize total share of voice.

• Partner with agency and platform representatives to stay ahead of Amazon’s evolving algorithm, ranking signals, and content formats (A+, Premium A+, Brand Story, video PDPs).

• Contribute to category-level SEO strategies informed by search trend data, competitive share of voice, and consumer behavior insights.

• Foster a culture of innovation, continuous testing, and cross-functional collaboration.

Demand Generation & Paid Media

• Own strategy and execution of Amazon paid media including Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/video ad formats.

• Continuously optimize campaign performance through data-driven decisions, bid management, audience segmentation, and dayparting strategies.

• Manage significant paid media budgets with accountability for ROAS, new-to-brand acquisition, and incremental revenue targets.

• Leverage Amazon Marketing Cloud (AMC), Amazon Marketing Stream, and third-party platforms (Skai, Pacvue) to surface insights and improve efficiency.

• React quickly to in-market signals, inventory availability, promotional events, and competitive shifts to maximize impact of every media dollar.

• Explore off-Amazon demand channels (social, programmatic, retail media) to drive traffic and reinforce on-platform performance.

On-Site Content, SEO & User Experience

• Lead the on-site content strategy across the SharkNinja Amazon catalog, including product titles, bullet points, descriptions, A+ Content, Brand Stores, and video assets.

• Develop and maintain a rigorous SEO framework: keyword research, indexing audits, search term optimization, and backend metadata management across a large and complex SKU catalog.

• Partner with Creative and Brand teams to ensure content is both search-optimized and brand-consistent, delivering a compelling customer experience that drives conversion.

• Conduct regular PDP audits to identify content gaps, UX improvement opportunities, and listing quality issues that may be suppressing organic rank or conversion.

• Use A/B testing and Amazon’s Manage Your Experiments tool to continuously improve content performance across titles, imagery, A+, and more.

• Monitor customer reviews, questions, and search query reports to feed insights back into content and keyword strategy.

• Stay current on Amazon content policies, algorithm updates, and new content formats to ensure the catalog reflects best-in-class standards.

Analysis & Measurement

• Define and track KPIs that span both paid and organic performance: ROAS, new-to-brand rate, organic rank, conversion rate, content score, and Share of Voice.

• Collaborate with Commercial Analytics and E-commerce teams to connect media investment and content quality to downstream sales impact.

• Ensure Marketing Mix Model (MMM) inputs reflect the full Amazon investment picture, including organic and content-driven outcomes.

• Surface insights and recommendations to senior leadership in clear, action-oriented reporting.

Desired Skills & Experience

• 5+ years of Amazon marketing experience with demonstrated ownership of both demand generation AND on-site content/SEO — candidates with expertise in only one area will not be considered.

• Hands-on proficiency with Amazon Ads (Sponsored Ads, DSP) and deep familiarity with Amazon’s organic ranking algorithm, search indexing, and content quality standards.

• Proven track record managing large budgets and complex item catalogs within the consumer goods or CPG space.

• Strong SEO acumen: keyword research, search term optimization, PDP aud

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