Sr. Manager, Omnichannel Techno-Functional Business Analyst

About this role

About This Role:

As a Sr. Manager, Omnichannel Techno-Functional Business Analyst for Omnichannel in the Commercial Marketing data space, you will be a pivotal member of the Commercial IT team, where your expertise in Omnichannel data and MarTech tools will shine. This includes data product ownership, governance, model, and access. You will continue to drive innovation and industry best practices in Omni Channel Marketing Data space for existing and new disease areas. This role will be central to collaborating with across Cross-Functional IT Teams and US Business Stakeholder Teams. This role does not own enterprise data platforms or brand strategy, but it is accountable for ensuring marketing data foundations, consent, and MarTech capabilities come together in a coherent, executable omnichannel delivery roadmap. What You’ll Do: • Drive delivery of MarTech and omnichannel capabilities within a SAFe Agile Release Train (ART), ensuring predictable execution through PI Planning, PI objectives, backlog readiness, and dependency management.

• Act as a delivery and product leader, translating marketing, data, and compliance needs into clear epics, features, and stories that maximize business value.

• Partner with omnichannel, brand, analytics, and technology teams to enable personalized, always‑on engagement across HCP and/or patient journeys.

• Own and prioritize work that connects marketing data foundations to activation, ensuring data is fit for segmentation, personalization, decisioning, and measurement.

• Collaborate closely with data engineering, analytics, and governance teams to align data models, KPIs, and data availability with omnichannel roadmap commitments.

• Ensure marketing consent and preferences are embedded end‑to‑end across MarTech and data workflows, from data ingestion through activation and reporting.

• Partner with privacy, legal, and compliance stakeholders to deliver consent‑by‑design solutions that enable compliant email, SMS, web, CRM, and digital engagement.

• Represent marketing data and consent requirements within SAFe ceremonies, sequencing foundational work alongside MarTech delivery to avoid downstream risk.

• Proactively identify delivery risks, cross‑team dependencies, and trade‑offs, and drive resolution in partnership with Product Managers and the RTE.

• Operate with a high degree of autonomy, making informed trade-off decisions across speed, scalability, and compliance, and escalating risks with clear options and recommendations.

Who You Are: You are someone who thrives at the intersection of SAFe delivery, marketing technology, marketing data, and consent. Your role drives predictable execution of omnichannel capabilities within a SAFe Agile Release Train (ART), translating marketing, data, and compliance needs into scalable, compliant solutions that enable personalized HCP and/or patient engagement. You bring a collaborative spirit, a keen eye for detail, and a passion for innovation to your work.   Required Skills: • Bachelor's degree in a related field.

• 7+ years of experience in a related field including at least 2+ years working in the Biopharma industry

• Experience delivering Marketing Technology (MarTech) and omnichannel capabilities in an enterprise, regulated environment.

• Strong MarTech domain knowledge, including marketing automation, CRM, web, content, and decisioning platforms supporting omnichannel engagement.

• Deep marketing data expertise, including data sourcing, modeling, governance, segmentation, personalization, and activation.

• Experience partnering with marketing data foundations or enterprise data platforms (e.g., Snowflake or equivalent).

• Hands-on experience with marketing consent, preference management and strong understanding of opt‑in/opt‑out and channel‑specific consent

• Hands-on SAFe delivery leadership experience, including participation in Agile Release Train, PI Planning, PI execution, backlog readiness, and dependency management.

• Proven Product Owner / delivery leadership experience: translating business needs into epics, features, and stories and maximizing value delivery.

• Demonstrated strength in cross‑functional stakeholder leadership, bridging marketing, data, IT, legal, and compliance.

Preferred Skills: • Experience with 360-degree marketing data initiatives (e.g., HCP 360, Patient 360, Customer Data Foundations) that support omnichannel engagement and analytics.

• Familiarity with data activation patterns, such as pushing curated segments, decisions, or signals from a data platform into MarTech tools (e.g., marketing automation, CRM, decision engines).

• Working knowledge of measurement and analytics concepts for omnichannel (e.g., engagement metrics, attribution considerations, learning agendas, KPI definitions).

#LI-Hybrid

  Job Level: Management Additional Information

The base compensation range for this role is: $140,000.00-$187,000.00 Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. 

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being ; including, but not limited to: • Medical, Dental, Vision, & Life insurances • Fitness & Wellness programs including a fitness reimbursement  • Short- and Long-Term Disability insurance • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31) • Up to 12 company paid holidays + 3 paid days off for Personal Significance  • 80 hours of sick

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