Sr Manager, Merchandising - Hardlines

About this role

Job Posting Title: Sr Manager, Merchandising - Hardlines Req ID: 10157563 Job Description: Senior Manager, Merchandising – Hardlines

At Disney Consumer Products , we inspire imagination around the world  and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives.  From toys to t-shirts, video games, home goods and more, our teams bring our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide.

The Senior Manager, Merchandising - Hardlines drives execution of the merchandise strategy and vision for their assigned categories, contributing to a complex, multi-category 3D product portfolio across hardlines categories. This role works closely with cross-functional teams to deliver consumer-centric, trend-right, high-quality product assortments across all owned and operated channels, bringing franchise priorities and guest insights to life through product lines that balance play pattern innovation, collectability, and gifting appeal. The Senior Manager plays a key role in delivering brand equity and financial performance targets through the full product lifecycle, from merchant-led concept and brief through commercialization, applying a working understanding of the technical, regulatory, and manufacturing complexities unique to hardlines development.

HARDLINES MERCHANDISING • Creates and implements the day-to-day execution of product strategies across a hardlines category / categories

• Translates the product strategy into a consumer-focused product strategy for their area of responsibility that is commercially viable

• Consumerist:  Consumer obsessed, constantly balancing the art and the science of merchandising to find opportunities, elevate brand and delight our consumer

• Relentlessly monitor the global competitive landscape and consumer zeitgeist to capture opportunity

• Champions products developed in collaboration with the design teams to capitalize on trends, anticipate consumer demand and drive product innovation in category

• Manages consolidation of product needs from all regions and channels to develop one product brief to design ensuring needs of all businesses are met

• Find commonality in consumer, customer and market trends to minimize duplication / cannibalization; identify areas to reduce complexity and increase productivity globally

• Establish perspective on what’s working and why to consistently improve product line

• Partners with Studio, Global Creative, and Marketing teams to bring our content and IP to life properly and with a consistent brand point of view across the globe

• Partners with Product Design and Sourcing to deliver seasonal product lines for vertical and wholesale business models that meet business objectives including sustainability goals

• Identify opportunities to leverage products, co-brands and collaborations globally

• Develop metrics and lead team to deliver development counts, adoption KPIs and COGs targets

• Demonstrate and apply a thorough understanding of the development complexities inherent in 3D hardlines categories, executing against multi-step tooling, technical engineering, factory capability assessment, compound and material choices, surface decoration techniques and approvals, and manufacturing lead times

• Execute open-market and licensed line buying to supplement the vertical product development pipeline, sourcing commercially available product from the general market or licensed vendor community to fill assortment gaps, react to emerging trends, or support key franchise moments where speed-to-market is critical; evaluate vendor terms, exclusivity, and brand fit as part of the selection process

• Execute the ideation, negotiation, and delivery of brand collaborations and co-branded product programs, identifying culturally relevant partners, supporting the creative alignment process, and ensuring all collaboration product meets Disney brand standards while delivering meaningful commercial impact and incremental guest engagement

• Execute product-focused events and activations that amplify the hardlines merchandise offering, including product reveals, collector drops, artist signings, fan conventions, and park-adjacent experiences, partnering with marketing, operations, and creative teams to maximize product visibility

• Execute merchant-initiated product development independent of the formal Product Design structure, authoring creative and technical product briefs and driving concept through commercialization in direct partnership with sourcing and manufacturing partners; this capability is critical in fast-moving or capacity-constrained environments where merchant led development takes place to unburden the Product Design pipeline

• Execute against the end to end product lifecycle, from concept through commercialization, ensuring product development and sampling deliver against financial targets, innovation, sustainability, and regulatory requirements

• Navigate and execute against the distinct technical and regulatory requirements of 3D product categories, including toy safety standards, age-grading and choking hazard assessments, and quality control protocols specific to sculpted, molded, stuffed, and handcrafted product forms across hardlines categories

• Execute self-sourcing initiatives by identifying, evaluating, and onboarding new supplier partners

• Integrate sustainability, material innovation, and regulatory requirements into product strategies in partnership with sourcing and production teams

LEADERSHIP / MANAGEMENT • Category and Brand ambassador to cross-functional teams showing up as a compelling, dynamic, knowledgeable manager in all stages of go to market process and partner interactions where product is discussed

• Build compelling stories and create solutions to drive category vision and grow sales

• Manage conversation and activities with sourci

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