Sr Director, Product Marketing

About this role

Who We Are At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

We’re   seeking a   Sr. Director of Product Marketing   to define and lead the go-to-market vision, narrative, and execution for our   hosting, agentic and agent   portfolio . This is a critical leadership role at the center of our business—owning how   the ‘voice of our customer ’,   and lead how   we position, package, and bring our   offering   to market across SMBs,   Developers, and Agencies globally via multi ple   route s -to-market .  

As a senior leader, you will shape how we   position ourselves in a world of agentic hosting, agents and vibe-coded applications boldly differentiating in diverse landscape spanning   H osting, WordPress, eCommerce,   Agentic,   and   Vibe Coding Platforms . You will drive company-wide alignment across Product, Marketing, S ales, and Customer Success—ensuring a unified,   compelling   and differentiated s tory that   communicates with clarity ,   accelerates   growth, and   emphasizes   market leadership.  

This role goes   requires leadership, mentoring and   execution—you will   guide, build, and   scale the product marketing function , influence product strategy, and serve as a key advisor to executive leadership on market positioning, segmentation, and growth opportunities.  

What you’ll do & how you’ll make your mark.

Define the market narrative and category position  

• Establish and evolve a clear, differentiated narrative that positions us as the platform of choice for building ,   growing   a nd running a n online presence. Shape how we compete across hosting,   web presence, productivity, Agentic   offerings   and adjacent SaaS platforms   —   driving clarity   and   thoughtful positioning.  

Lead end-to-end go-to-market strategy  

• Own GTM strategy across core offerings and new innovations, including   hosting   to   AI offerings . Ensure alignment from product development through launch and lifecycle growth, with clear success metrics tied to pipeline, adoption, and revenue.  

Build and scale a high-impact Product Marketing function  

• Establish the structure, processes, and talent needed to support a multi-product, multi-segment ,   multi route -to-market   business. Develop a roadmap for scaling product marketing as a strategic growth lever across the organization.  

Drive commercial impact through sales and partner enablement  

• Elevate sales and partner effectiveness by delivering best-in-class enablement frameworks, messaging, and tools. Ensure Sales, Agency , Industry, and SDRs   teams are equipped to win across segments with consistent   and   differentiated positioning.  

Own product and feature launches at scale  

• Lead the strategy and execution for major product launches and releases—ensuring strong market introduction, clear value communication, and measurable business outcomes.  

Institutionalize competitive intelligence  

• Develop a robust, continuously evolving view of the competitive landscape across   our product portfolio . Translate insights into actionable strategies that strengthen win rates and market positioning.  

Champion the voice of the customer and market  

• Bring deep customer, partner, and market insights into the organization—informing product roadmap decisions, pricing and packaging strategy, and long-term growth opportunities.  

Partner across Growth and Brand to drive demand  

• Collaborate with Demand Generation, Brand, and Lifecycle Marketing teams to create integrated campaigns, thought leadership, and programs that drive awareness, engagement, and pipeline at scale.

Who you are & what you’ll need to succeed. • 15 + years of product marketing experience , with significant leadership scope in   H osting, WordPress ecosystem,   Agentic,   SaaS, or adjacent   online/web /cloud platforms    

• Proven   track record   of   owning GTM strategy for complex, multi-product platforms   across cart, sales, and partner routes-to-market,   and driving measurable revenue impact   

• Experience building and scaling   product marketing teams and functions   in high-growth or transformation environments   

• Deep understanding of   SMB,   Developer and Agency   segments , including subscription and usage-based business models   

• Strong executive presence with the ability to   influence senior stakeholders and align cross-functional leaders    

• Exceptional storytelling and positioning   expertise —able to translate technical capabilities (performance, infrastructure, AI, security) into clear customer value   

• Ability to   operate   seamlessly between   strategic leadership and hands-on execution    

• Experience in   highly competitive, rapidly evolving markets   with a strong bias for action and results   

Why you’ll love us.   • Work-life balance.  Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences.   We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.

• We care about you.  We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching   401K, Life/AD&D/STD/LTD, Tuition   Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you?  We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibil

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