Sr. Director, Communications, Popeyes US&C

About this role

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Popeyes is   seeking   an experienced, strategic communications leader to   be the senior communications advisor to the Popeyes U.S. and Canada President and be an integral member of the Popeyes leadership team.   This role leads communications strategy across internal, franchisee, executive ,   and external   (guest)   audiences, ensuring every communication reinforces our business priorities, strengthens trust, and   contributes to traffic and sales growth.  

This senior role reports   to the Chief Corporate Officer   for   RBI but   is also accountable to the brand president.   This executive will   translate business strategy into compelling narratives, guide leaders through high-profile   and crisis   moments, and ensure communications   ensure   alignment across   ~ 4,000 restaurants, franchisees, and corporate team members throughout the U.S. and Canada.  

Core Responsibilities  

Executive Leadership & Strategic Counsel  

• Serve as the primary communications advisor to the Popeyes President and Executive Leadership Team, helping shape messaging, business   priorities   and strategic communications plans.   

• Develop executive communications for high-profile moments, including   franchisee and leadership meetings , earnings support, annual Convention, Town Halls, media interviews, speaking   engagements,   and organizational announcements.   

• Partner closely with Investor Relations and senior leadership to align   earnings   messaging and executive scripts with broader business strategy and brand positioning.   

• Provide communications counsel during sensitive business decisions, organizational   changes,   and complex stakeholder situations.   

Enterprise Communications Strategy  

• Develop and execute an integrated communications strategy across internal, franchisee,   restaurant   and external audiences.   

• Translate complex business initiatives into clear, compelling communications that drive understanding,   engagement   and execution.   

• Ensure consistent messaging across all communication channels while strengthening the Popeyes brand narrative.   

• Simplify complex information into clear, actionable messaging for diverse audiences.  

Franchisee & Restaurant Communications  

• Lead the communications strategy for Popeyes franchisees and restaurant leaders across approximately 4,000 restaurants throughout the U.S. and Canada.   

• Oversee key franchisee communication channels including annual Convention,   Franchise   Board meetings, Roadshows, webcasts, newsletters, system   updates ,   and operational communications.   

• Partner with Operations, Marketing, Technology, Supply Chain , Finance,   and other cross-functional teams to support successful business initiatives and drive franchisee engagement.  

Internal Communications & Employee Engagement  

• Lead internal communications strategy to connect employees to business priorities, strengthen organizational   culture,   and reinforce the Popeyes vision.   

• Develop executive communications, organizational announcements and employee engagement initiatives that build alignment across Restaurant Support Centers and field teams.   

• Identify   new communication channels and technologies that improve employee engagement and effectiveness.  

Public Relations & Brand Reputation  

• Lead corporate communications and public relations strategy in partnership with Marketing and external agency partners.    

• Drive proactive storytelling, executive thought leadership, corporate   announcements,   and reputation-building initiatives.   

• Support major product launches, business   announcements,   and strategic initiatives through integrated communications planning.  

Crisis & Issues Management  

• Lead communications planning and response   for   crisis situations and sensitive business issues.   

• Partner with Legal, Operations, Human   Resources,   and executive leadership to   provide   timely   communications guidance that protects the Popeyes brand and minimizes business risk.   

• Maintain crisis communication plans, messaging   frameworks,   and response processes.  

Team Leadership & Operational Excellence  

• Lead, coach, and develop a high-performing communications team across franchisee communications, internal communications, and public relations.   

• Manage external agency partners,   budgets,   and communications vendors to maximize effectiveness and return on investment.   

• Establish communications KPIs, measure channel   performance,   and continuously improve communications based on audience insights and business outcomes.   

• Champion innovation by   leveraging   AI and emerging technologies to improve content development, reporting, team   efficiency,   and communications effectiveness.  

Education And Quali

Similar jobs

• Sr. Manager, Franchising & Business Development, Popeyes, US&C — Rbi · Corp - Miami Corporate Office
• Manager, Franchising & Deals Execution, Popeyes, US&C — Rbi · Corp - Popeyes Miami Corporate Office
• Sr. Manager, Restaurant Systems, Popeyes — Rbi · Corp - Popeyes Miami Corporate Office
• Manager, Field Marketing, Popeyes, US West — Rbi · Corp - Miami Corporate Office
• Sr. CEO Communications Director — Rdccareers · Austin, Texas, United States
• Director, Restaurant Technology, Popeyes — Rbi · Corp - Popeyes Miami Corporate Office
• Sr. Communications Manager — Amcor · AF Oshkosh Division Head Office WI | AF Deerfield IL Corporate | CORP Evansville Head Division Office IN
• Sr. Director, Corporate Communications — Pinterest · Los Angeles, CA, US; New York, CA, US; San Francisco, CA, US