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Sr. Director, Business Operations
Iherb
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About this role
Job Summary
We are seeking a strategic, technology-forward, and execution-oriented Senior Director of Business Operations to lead and scale critical operational functions supporting our global ecommerce business. This role will drive operational transformation, workflow optimization, cross-functional execution, and scalable process design across Commercial Operations.
This leader will oversee operational production teams including Content Operations, Localization & Translation Operations, and Product Onboarding, Product Content while partnering closely with cross-functional stakeholders across Commercial, Product, Marketing, Merchandising, Technology, and International teams to improve organizational efficiency, scalability, and operational effectiveness.
The ideal candidate combines operational rigor, systems thinking, AI-forward leadership, and process optimization expertise to modernize operational workflows and help evolve the organization for long-term global scale. This role will play a key part in identifying and implementing AI-enabled solutions that improve operational efficiency, automation, scalability, and team productivity.
Key Responsibilities
Team Leadership
• Lead and develop operational teams including:
• Content Operations
• Localization & Translation Operations
• Product Onboarding Operations
• Product Content Operations
• Build a high-performance operational culture focused on accountability, scalability, agility, innovation, and continuous improvement
• Coach and develop managers and operational leaders
• Drive organizational alignment and clarity across operational functions
• Establish operational performance metrics and service standards across operational teams
Operational Strategy & Process Optimization
• Lead operational strategy and continuous improvement initiatives across Commercial Operations
• Design and implement scalable workflows, governance models, and operational processes
• Drive operational standardization, SLA management, prioritization frameworks, and execution consistency
• Identify operational inefficiencies and implement scalable solutions leveraging automation, AI, and process optimization
• Establish operational KPIs, dashboards, reporting cadences, and executive visibility mechanisms
• Build scalable operational frameworks to support global ecommerce growth
• Partner with Compliance teams to stay current on regulatory changes impacting digital and e-commerce content, and implement necessary updates.
• Design scalable onboarding workflows and operational frameworks that improve efficiency, speed-to-launch, and partner experience
• Standardize operational processes across onboarding, content, and localization functions to improve consistency and execution quality
• Drive operational excellence initiatives across high-volume production and workflow-based teams
AI, Automation & Operational Innovation
• Lead the evaluation, implementation, and optimization of AI-enabled operational workflows and automation solutions
• Identify opportunities to improve efficiency, scalability, quality, and productivity through AI, automation, and emerging technologies
• Partner cross-functionally to modernize operational processes, knowledge systems, and workflow tooling
• Help define future-state operational models that leverage AI-assisted workflows and intelligent automation
• Drive adoption of scalable operational technologies and process innovation initiatives across teams
• Stay current on industry trends, AI advancements, and operational best practices relevant to ecommerce and workflow operations
Cross-Functional Workflow Leadership
• Partner cross-functionally with Product, Engineering, Merchandising, Marketing, Customer Experience, and Commercial teams to streamline operational execution
• Lead operational coordination for high-impact cross-functional initiatives
• Improve intake, prioritization, and workflow management processes across stakeholder groups
• Establish scalable operating rhythms and governance structures across teams
• Drive organizational alignment and clarity across operational functions
• Establish operational performance metrics and service standards across operational teams
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills & Abilities
Required
• Experience leading operational teams in a high-growth ecommerce, marketplace, retail, or technology environment
• Proven success driving cross-functional operational transformation and process optimization initiatives
• Strong experience building scalable workflows, operational governance, and execution frameworks
• Demonstrated experience evaluating or implementing AI-enabled workflows, automation initiatives, or operational technologies
• Strong analytical, organizational, and problem-solving skills
• Experience leading managers and operational teams
• Excellent executive communication and stakeholder management skills
Experience Requirements:
Generally requires 12+ years of experience in Business Operations, Commercial Operations, Ecommerce Operations, Operational Strategy, or related fields
Education Requirements:
Bachelor’s degree in Business, Operations, Technology, Engineering, or related field required. MBA or advanced degree preferred. Certifications or demonstrated experience in process improvement, operational transformation, AI/automation, or workflow optimization a plus
Judgment/Reasoning Ability : Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy. Ability to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.
Physical Demands: The physical demands described here are
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