Sr Database Marketing Specialist, Conferences

About this role

We are   seeking   a highly motivated and detail-oriented   Sr.   Database Marketin g   Specialist   to join our team.   The ideal candidate   for this role   will have   2 to 3 years   of experience   in a business setting   with   demonstrated   success using   data to drive   measurable   commercial   outcomes , maximize lead acquisition, and   boost   sales conversions in a fast-paced environment.   To excel in this role, the candidate   should   have a strong ability   to   access and manipulat e   data, translat e   insights into strategic recommendations, and present findings to internal clients.  

This   role requires knowledge of audience acquisition, marketing automation, list segmentation, and analytics in order   identify   the right prospective attendees for the right conferences at the right time.   

The   ideal candidate   will bring   the   demonstrate d   ability to execute assigned tasks while continuously developing new skills.   H ands-on experience with a blend of tools   is valued ,   such as   Eloqua or similar platforms   (e.g., Marketo, Salesforce Marketing Cloud, HubSpot ) for list segmentation, SQL and Excel for data manipulation and analysis, Power BI for automating and visualizing analyses,   SFDC report-building,   and PowerPoint for presenting findings and recommendations.    

What   you   wil l   do:  

• Use Eloqua to perform marketing audience segmentation   for conference campaigns  

• Support team members with   maintaining   Power BI dashboards and SQL queries  

• Analyze data and   determine   patterns with available tools    

• Follow with established privacy laws (e.g., CASL, GDPR) when building lists  

• Support team members with   maintaining   Power BI dashboards  

• Assist   in developing segmentation and testing processes to   identify   optimal   target audience  

• Monitor and track efficacy of campaign efforts and channel attribution  

• Support team members in using data to advise internal marketing stakeholders on how best to drive business results and maximize lead acquisition and conversion  

• Grow and apply skills in manipulating data in SQL including joins, aggregating data  

• Use SQL or Excel to manipulate and analyze data  

• Prepare and deliver   presentations   to   internal   peer-and-mid-level   clients  

What you   wi ll need:  

• Bachelor’s or Master’s   degree in business, marketing/communications, data analytics, computer science, mathematics, or   other   related field

At least 2 years :  

• Commercial experience with an understanding of data segmentation, email marketing, marketing campaign   analysis   and relational databases  

• Using   marketing automation tools   such as   Eloqua or similar marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot)  

• Experience with Microsoft Office applications including PowerPoint and Excel  

At least 1 year :  

•   Reporting   using   Power BI or similar   tool   (e.g., Domo, Tableau, Alteryx)  

• Experience with simple SQL queries  

• Demonstrated ability to complete assigned projects on time  

• Experience working with Salesforce (SFDC) is a plus  

• Experience working as a part of a diverse and collaborative global team is also plus    

Who   you are :  

• Process-driven, methodical, organized and pays strong attention to detail  

• A ble to work with a team and autonomously  

• Possess   good time   management skills  

• Eager   to   develop   skills in and apply AI-powered tools (e.g., proprietary solutions,   NotebookLM , Copilot) to drive efficiency and innovation in database marketing tasks  

• Skilled at   identifying   patterns in structured and unstructured data  

• Possess intellectual curiosity, dependability, and the ability to quickly grasp technical concepts  

• Build trust and communicate effectively with team members and partners across geographies

#LI-DT1 #LI-hybrid

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It’s an exciting time to be at Gartner, with limitless oppor

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