Sr. Creator Marketing Manager

About this role

About impact.com impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

Your Role at impact.com:

impact.com is building the future of commerce through trusted partnerships and the communities that power them. As the creator economy rapidly evolves, the company is investing in a Strategic Marketing Program Manager to lead the next generation of integrated, cross-channel marketing initiatives.

This role sits at the center of impact.com’s performance marketing solutions, shaping how impact.com brings its vision of the Partnership Economy to life. The Strategic Marketing Programs Manager will own both the strategy and execution of scalable programs that connect creators, brands, and partners—translating insights and trends into campaigns that drive measurable business outcomes.

Success in this role means acting as the connective tissue between market insights, customer voice, creator trends, product strategy, and GTM execution to turn fragmented inputs into scalable narratives, programs, and revenue-driving campaigns.

What You'll Do:

Program Strategy & Execution

• Lead end-to-end development of strategic B2B and supply-side creator marketing programs, from concept through launch and optimization

• Build integrated, cross-channel campaigns spanning content, lifecycle, paid, events, and partnerships

• Align initiatives to core business priorities, including pipeline generation, product adoption, and customer growth

Creator & Affiliate Thought Leadership

• Shape and articulate a compelling narrative around the convergence of creator and affiliate marketing that resonates with performance marketers

• Partner with internal experts to bring forward data-backed insights and industry trends

• Deliver high-impact campaigns, reports, and activations that position impact.com as a leader in the creator economy

Product & Solution Marketing

• Develop a deep understanding of impact.com's Creator and partnership automation solutions, including product capabilities, platform integrations, and customer use cases

• Partner closely with Product Marketing and Product teams to translate product innovations into market-facing programs and campaigns

• Help define messaging, positioning, and customer education strategies that drive product understanding and adoption

• Support product launches, feature rollouts, and strategic GTM initiatives through integrated marketing programs

• Serve as a subject matter expert on creator-focused solutions and industry trends, helping bridge technical product capabilities with customer needs

Cross-Functional Leadership & GTM Alignment

• Act as the central driver across Product Marketing, Sales, Content, Strategic Marketing, RevOps, and Communications to align messaging, timelines, and execution

• Translate strategy into cohesive go-to-market activations across teams

• Ensure programs are amplified across owned, earned, and paid channels

• Identify opportunities to extend impact through research, storytelling, PR, and sales enablement

Customer & Partner Marketing

• Source and activate customer stories, creator success cases, and co-marketing opportunities

• Collaborate with customers, creators, and tech integration partners on joint campaigns

• Develop programs that drive product awareness, education, and adoption

Performance & Optimization

• Define and track success metrics across programs, including pipeline, CAC, engagement, and ROI

• Analyze performance and generate insights to continuously improve outcomes

• Communicate program impact clearly to stakeholders and leadership

What this role owns:

• End-to-end strategy and execution of integrated B2B and tech partner marketing programs across owned and paid channels

• Lead marketing initiatives with top-earning creators on the impact.com platform

• Own partnership and paid thought leadership efforts for sponsorship package with a top industry trader publication

• Translation of business priorities into scalable, data-driven programs that drive pipeline, product adoption, and revenue

• Development of flagship campaigns and initiatives, from insight and narrative creation through launch and optimization

• Cross-functional orchestration across Creator Consulting, Product Marketing, Product, Sales Enablement, Marketing, and RevOps

• Alignment and management of stakeholders, timelines, and deliverables across complex, multi-channel initiatives

• Definition and tracking of success metrics (e.g., pipeline, ROI, engagement), with ongoing performance optimization

• Continuous testing, learning, and iteration to improve program effectiveness and efficiency

• Elevation of impact.com’s voice and thought leadership in the creator economy through insight-driven marketing programs

Collaborates Internally with:

• Marketing (Strategic Marketing, Events, Content + Market Research, Demand Generation, Design, Social)

• Customer Success

• Creator Consulting & Productivity

• Product Marketing

• Product

• C-Suite stakeholders

Collaborates Externally with:

• Brand customers and prospects

• Creators/influencers

• Technology integration partners

What

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