Sr. Client Marketing Activation Manager

About this role

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

As Realtor.com® continues to grow its client-facing marketing programs and strategic industry partnerships, we need a strong operator who can turn strategy into flawless execution. The Client Marketing team is looking for a Senior Client Marketing Activation Manager to lead the activation engine behind our client marketing programs. This role sits at the intersection of integrated campaign execution, strategic sponsorship activation, and operational excellence. You will ensure our campaigns launch smoothly, our partnerships deliver against their commitments, and our client-facing marketing hub remains a trusted source of truth.

This is a highly cross-functional role for someone who loves bringing order to complexity, thrives in fast-moving environments, and knows how to move work from idea to execution without losing sight of quality, detail, or business impact.

What You’ll Do:

Strategic Sponsorship & Partnership Activation

• Own the end-to-end activation of third-party sponsorships and strategic partnerships, including high-profile industry relationships such as the National Association of REALTORS®.

• Build and manage activation plans, content calendars, asset delivery timelines, and deliverables tracking to ensure every contractual commitment is fulfilled.

• Partner with internal stakeholders and external partners to maximize the value of each sponsorship through thoughtful planning, clear communication, and strong execution.

• Monitor activation performance, document outcomes, and help identify ways to optimize future partnerships.

Integrated Campaign Program Management

• Operationalize integrated client marketing campaigns across digital, social, email, web, virtual events, in-person events, and other owned and paid channels.

• Lead timelines, workflows, stakeholder coordination, and asset delivery across multiple concurrent programs.

• Partner closely with client marketing leads, Brand Bureau, sales, product, and other cross-functional teams to ensure campaigns are thoughtfully planned, clearly briefed, and executed on time.

• Serve as a key connector across teams, bringing structure, visibility, and momentum to complex initiatives.

PRO Campaign Hub

• Serve as the primary orchestrator of the PRO Campaign Hub, Realtor.com ® ’s centralized client marketing resource portal.

• Ensure the Hub is continuously maintained, up to date, and positioned to drive client engagement for current campaigns, deliverables, messaging, and resources.

• Help establish scalable processes, templates, and communications that improve consistency across client marketing programs.

Measurement, Reporting & Optimization

• Track campaign and partnership performance across key engagement and business metrics.

• Reconcile sponsorship deliverables against contractual commitments and provide clear reporting on fulfillment and impact.

• Monitor campaign performance, surface insights, and partner with stakeholders to improve future activations.

• Help build dashboards, reporting cadences, and lightweight systems that create visibility without adding unnecessary complexity.

AI Enablement & Process Improvement

• Identify repeatable workflows across campaign management, reporting, and partnership coordination that can be improved through AI and automation.

• Translate AI capabilities into practical, everyday tools and workflows that increase efficiency, reduce manual work, and improve team speed and consistency.

• Bring fresh ideas and a continuous-improvement mindset to how Realtor.com activates its brand in the market.

What Success Looks Like:

• Client marketing campaigns launch on time, across the right channels, with strong coordination and no dropped details.

• Strategic sponsorships and partnerships are well-managed, fully activated, and consistently deliver against commitments.

• The PRO Campaign Hub is current, trusted, and useful — making it easier for teams and partners to stay aligned.

• Cross-functional partners experience you as a reliable, highly organized operator who brings clarity and follow-through to every initiative.

• Marketing programs and partnership activations generate measurable engagement, partner value, and operational efficiency over time.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You’ll Bring

• Bachelor’s degree or equivalent experience.

• 8+ years of marketing, program management, campaign operations, or related experience, preferably in B2B, SaaS, marketplace, or real estate technology environments.

• Proven experience managing integrated marketing programs across multiple channels and stakeholders.

• Experience activating and managing partnerships, sponsorships, or external programs with a strong focus on deliverables, timelines, and measurable outcomes.

• Exceptional project and program management skills with strong attention to detail and the ability to keep multiple workstreams moving simultaneously.

• Strong cross-functional leadership skills and the ability to

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