Sr. Analyst, Strategic Initiatives

About this role

Job Summary: WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit  www.livenationentertainment.com .

WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE As a Sr. Analyst on the Strategic Initiatives team you’ll support data initiatives at Live Nation.  You’ll run analyses, build and maintain data pipelines and dashboards, and design experiments and surveys that drive business decisions across Live Nation. You’ll partner with product and engineering teams to monitor website & app performance and trends. If you like to get deep into data, have a natural curiosity, and love working in a fast-paced environment, this may be the role for you.

WHAT THIS ROLE WILL DO

Analytics • Turn open-ended questions into clear problem statements, data sources, and success criteria.

• Run analyses with rigor: QA and validate inputs, reconcile sources, document caveats.

• Build and maintain core dashboards and recurring readouts.

• Find insights that stakeholders would miss on their own, and back them with clear recommendations.

• Run data validation checks, reconcile sources, flag anomalies, and help keep metric definitions straight.

Data Orchestration • Run and manage the jobs behind our ETLs and automation scripts.

• Know how data flows end to end, and debug problems methodically.

  Research & Experiments  • Field and manage surveys and help explain the “why”

• Help design and execute tests. Apply sound statistical methods and provide clear recommendations based on insights.

Live Nation Digital analytics ( L ivenation.com  & Live Nation app) • Track and report core KPIs: traffic, conversion, revenue, retention.

• Partner with product and engineering on ad hoc analysis.

WHAT THIS PERSON WILL BRING • Bachelor's degree or above, plus 3+ years of relevant work experience. Technical background is a plus.

• 3+ years writing advanced SQL in a fast-paced environment.

• 3+ years building dashboards and insightful data visualizations in a modern BI tool.

• Working knowledge of Python, enough to script and analyze data.

• Detail-oriented, organized, and curious. You juggle competing priorities without dropping the ball.

• Strong communication skills. You can simplify complex analysis and win over cross-functional partners.

• You use AI tools with judgment: to speed up your work, not replace your thinking.

• Candidate must be local to Los Angeles (or willing to relocate on their own expense) and comfortable coming onsite 3 days per week.

NICE TO HAVE • Experience in media, entertainment, or another fast-moving consumer industry.

• Experience with cloud data platforms like Databricks or Snowflake.

• Experience working on loyalty or membership programs.

• A real interest in live music and the concert experience.

BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: • HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

• WEALTH : 401(k) program with company match, stock reimbursement program

• FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

• CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

• OTHERS : Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation is an equal opportunity employer.  It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Lo

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