Sr. Account Director, Curation Hub

About this role

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary We are introducing a new senior role within the Demand team dedicated exclusively to Curation Hub, with end-to-end ownership across strategy, growth, and execution. This leader will serve as the singular owner of Curation Hub holistically responsible for building, improving, and expanding the offering across demand and supply. Unlike existing roles that balance multiple priorities, this position will carry a dedicated Curation Hub performance goal, ensuring focused attention and clear accountability for driving adoption, revenue, and operational excellence. 

Externally, this role will be the primary point of contact for all Curation Hub-related communication with agencies and publishers, leading sales conversations, managing escalations, and overseeing ongoing partnership management. Internally, this role will act as the central coordination point across agency Demand, BuyerCloud, supply, product, technical solutions, and other key stakeholders, working in close partnership with the Curation Hub technical solutions lead to ensure comprehensive coverage across commercial growth, client communication, troubleshooting, and product optimization.  Job Description Strategic Ownership & Growth  

• Serve as the   end-to-end business owner   for Curation Hub, accountable for strategy, growth, adoption, and performance.  

• Define and own   Curation Hub KPIs   (adoption, revenue, usage, performance), with a dedicated performance target tied to the product.  

• Develop and execute a   multi-channel growth strategy , including expansion into brand-direct,   independent , and new demand partners.  

• Represent Curation Hub’s needs and priorities in   annual planning, resourcing, and investment decisions .  

External Leadership – Agencies & Publishers  

• Act as the   primary external lead   for all Curation Hub-related communications with agencies and demand partners, particularly at the   VP+ level , building confidence in   FreeWheel’s   capabilities and team.  

• Lead and support   sales and upsell motions , partnering with account teams to position and sell Curation Hub across existing and new relationships.  

• Own   publisher-facing advocacy   for Curation Hub, partnering with Supply to articulate the revenue story and drive publisher adoption and enthusiasm.  

• Serve as the   escalation point   for Curation Hub issues with agencies and publishers, ensuring responsive, clear, and consistent communication.  

Internal Leadership & Cross-Functional Coordination  

• Act as the   central coordination point   across Agency Demand,   BuyerCloud , Supply, Product, Technical Solutions, Inventory, DSP, Finance, and other key stakeholders for all things Curation Hub.  

• Clarify and codify   ownership, roles, and accountability   across teams, closing current accountability gaps and reducing operational friction.  

• Work closely with   Demand Account Teams   to ensure the proper setup, execution, and management of Curation Hub deals, reducing time to resolution on issues and escalations.  

• Partner with   Agency Partnerships   to create a cohesive client experience and clear handoffs from deal signature through activation and ongoing management.  

• Collaborate with   Supply teams   to embed Curation Hub into publisher strategies and narratives, making it a clear path for publishers to drive incremental revenue.  

Post-Activation Ownership & Escalation Management  

• Serve as the   post-activation owner   for Curation Hub, accountable for   issue   triage, escalation management, and end-to-end resolution.  

• Build and   maintain   standardized processes   for troubleshooting, communication, and escalation tracking across agencies and publishers.  

• Monitor and report on   escalation trends   and recurring issues, partnering with Product and Technical Solutions to address root causes and drive long-term improvements.  

Proactive Management, Optimization & Product Partnership  

• Establish a   proactive management framework   for Curation Hub, regularly reviewing usage, adoption, performance, and risk across partners.  

• Identify   and drive   optimization opportunities   (e.g., configuration changes, best practices, performance tweaks) to improve outcomes and deepen engagement.  

• Develop   playbooks, templates, and best practices   that make it easier for account teams to sell, activate, and grow Curation Hub.  

• Act as the   Product Point Person   for Curation Hub—centralizing feedback, communicating needs to Product, and helping   push through product enhancements   and operational improvements.  

• Partner with Product, ACH, and Analytics to inform the   product roadmap , especially as Curation Hub expands across products and surfaces in new channels.  

Preferred Qualifications  

• 10+ years   in digital advertising, programmatic, ad tech, or media, with experience spanning   agency and/or publisher   environments.  

• Proven success in   senior client-facing roles   (e.g., account leadership, partnerships, marketplace/curation leadership, or sales) engaging VP+ stakeholders.  

• Demonstrated ability to be a   single-threaded owner   of a product or program with clear accountability for growth, adoption, and performance.  

• Strong understanding of   CTV/video, programmatic, marketplaces, and curation ; experience with SSPs/DSPs and curated marketplaces is a plus.  

• Track record   of leading   complex, cross-functional initiatives   and aligning multiple teams around shared goals.  

• Exceptional   communication and executive presence , able to create co

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