Specialist, Marketing Analytics

About this role

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Ready to join a high-performing, highly engaged team helping a Fortune 100 company optimize its marketing performance?   We are looking for a strategic, analytically strong marketing professional to support and enhance our email marketing efforts. This role is ideal for someone who brings a blend of data fluency, business insight, communication skills, and a passion for turning complex information into clear, actionable recommendations.   In this role, you will serve as a trusted thought partner to multiple marketing teams, helping them make smarter, faster decisions through data, reporting, analysis, and performance optimization. The ideal candidate combines analytical depth with strong business partnership skills and is energized by using data to improve marketing performance at scale.   What you'll do • Provide end-to-end support for email marketing measurement and analytics, including process development, data collection, campaign classification, reporting, visualization, analysis, and optimization recommendations

• Partner closely with Marketing Managers and Marketing Integration teams to deliver data-driven insights that improve campaign performance

• Build reports and dashboards that help stakeholders understand results, trends, and opportunities

• Apply analytical rigor to evaluate marketing effectiveness and identify actions that can improve outcomes

• Support additional marketing channels and cross-functional teams as business needs evolve

  What we're looking for • Strong presentation and communication skills, with the ability to translate data into clear business insights

• Experience working with marketing and customer data across platforms such as Salesforce, Databricks, Teradata, or similar systems

• Knowledge of statistical methods, including test design and statistical significance

• Experience with data visualization and reporting tools, preferably Power BI

• Ability to work across teams, manage multiple priorities, and influence decisions through insight and collaboration

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Job Description Summary Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!

As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.

You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment. Job Description Key Responsibilities: • Assists with multiple projects to develop business and data analysis to drive business objectives.

• Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.

• Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.

• Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.

• Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.

• Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.

• Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.

• Builds data visualization to support business needs.

• Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.

• Helps drive marketing action and results through the interpretation and application of data and research findings.

• Helps facilitate business implementation planning sessions.

• May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented.

• Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods

• Assists with developing governance, documentation and training around new processes.

May perform other

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