Specialist, Digital Personalization & Testing Operations

About this role

Specialist, Digital Personalization & Testing Operations  

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of   each individual   increases the diversity,   complementarity   and effectiveness of our teams. We strongly encourage your application, as we value the perspective,   experience   and potential you could bring to CHANEL.  

About the role:  

CHANEL is looking for a   Specialist, Digital Personalization & Testing Operations   to join our Digital & Client Experience team   on-site   in New York   City . In this role, you will   be responsible for   executing programs to deliver personalized site experiences and testing on Chanel.com to create meaningful connections with the brand and deepen client relationships. You will play a hands-on role in supporting our digital personalization and A/B testing initiatives, managing day-to-day programming in the personalization and testing platform, conducting rigorous quality assurance, and ensuring the ongoing health and accuracy of live experiences. This role is highly collaborative, partnering closely with Digital, Tech, Artistic Direction, Client Experience Management, and Data teams to deliver best-in-class client experiences.   

O ur ideal candidate has   a minimum of 3   years of relevant   digital personalization   experience, a strong technical aptitude, and a passion for personalization and experimentation. You are detail-oriented, energized by digital innovation, and thrive in a dynamic, fast-paced environment.   

What   impact   you can create at CHANEL :  

Experience Set-Up & Execution  

• Execute personalization & testing experiences by implementing initiatives directly in the experience management tool, collaborating closely with third-party vendors and internal stakeholders  

• Ensure experiences are delivered   on time , accurately, and aligned to business and client objectives  

• Submit site experience requests to artistic direction team when local assets or messaging are needed   

• Manage operational workflows by creating and tracking IT tickets, providing thorough documentation and walkthroughs of user journeys to streamline development processes  

• Collaborate with Tech partners to troubleshoot tagging, data, or technical dependencies   required   for launch  

• Set up audience, content, and behavior targeting, along with conditional requirements, test types, goal KPIs, and custom events within the third-party experience management tool  

• Conduct final user acceptance testing with precision,   validating   targeting, functionality, and visual rendering across browsers and devices   

• Post-activation, complete production QA and confirm analytics and key tracking metrics are flowing properly in intended systems   

Ongoing Program Health Monitoring & Operational Support  

• Monitor live experiences through ongoing QA and performance checks to ensure program health and   identify   shifts, anomalies, or optimization opportunities  

• Create ongoing QA checklists and best practices to ensure consistency and reliability  

• Resolve issues quickly, escalating to Tech partners and/or   third-party   vendor when needed, providing creative solutions and/or interim plans to avoid program or initiative downtime   

• Maintain trackers and documentation as new initiatives are launched or deactivated  

• Help analyze experience and test performance   leveraging   various analytics tools, interpreting data, and compiling results   

• Document processes, standards, and playbooks to drive operational efficiency and enable scale  

• Provide input into retrospective reviews to refine processes and inform future roadmap planning  

• Review weekly performance dashboards, highlighting notable results or trends for the program overall  

• Partner with Business Analytics team to ensure   accurate   tagging, measurement, and reporting  

You are energized by:  

• Delivering best-in-class digital experiences by combining precision in execution with curiosity for innovation  

• Working in a highly collaborative, fast-paced environment where priorities evolve quickly  

• Approaching challenges with a solutions-oriented, detail-focused mindset, ensuring accuracy and reliability at every stage  

• Building trusted partnerships and fostering cross-functional collaboration  

• Taking ownership of processes, documentation, and standards that enable scale and efficiency  

What you will bring to the team:  

• 3 + years of relevant experience in digital content, e-commerce, personalization,   A/B   testing, or   a related   field. Experience working in a   digital content management system   or personalization/testing tool to set up, update, publish,   and   QA digital content and experiences is   required ; Monetate experience is a plus

Strong QA discipline and exceptional attention to detail, with experience testing digital experiences,   identifying   and documenting issues, and ensuring launches are   accurate   across devices, browsers, and site placements

Strong cross-functional project coordination skills, with the ability to translate business needs into clear briefs, tickets, requirements, and documentation for Creative, Technology, Analytics, and other partners

Strong organizational skills, with the ability to manage multiple projects, priorities, and deadlines in a fast-paced environment

Highly collaborative, adaptable, and comfortable working across different teams, processes, and ways of working.  

Proficiency   in Microsoft Office Suite, including experience   maintaining   trackers, documentation, and operational workflows

Analytical mindset; experience with Google Analytics,   Contentsquare , or similar analytics and reporting tools is a plus

Technical aptitude and curiosity, with familiarity with HTML, CSS, JavaScript, tagging, or data-layer concepts preferred. The team will pro

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