Social Content & Emerging Platforms Specialist

About this role

IMPORTANT NOTICE FOR INTERNAL APPLICANTS ONLY: Internal applicants MUST apply to the internal job posting through the Mattress Firm Workday system. To view the list of current internal Job Postings, type “Jobs Hub” into the Workday search bar and click on the link. If you are unable to view the job posting, don't hesitate to get in touch with your Talent Acquisition representative . 

Is your current job a nightmare? Make it a dream job at Mattress Firm®!    Join Mattress Firm and have the job of your dreams!    Helping people sleep well so they live well is at the core of what we do. The right mattress matters, and so does the right career.

We work hard and sleep hard—and embrace the fact that each of us has our own way of getting our best, most efficient work done. For our corporate team members, whether you work in a hybrid schedule at our Houston BedQuarters (BQ) or are fully remote, we trust you with the freedom to decide how best to contribute and collaborate in your role. Job Details: This (REMOTE) Social Content & Emerging Platforms Specialist role supports Mattress Firm's organic social, community and emerging platform strategy by creating and engaging on platform-native content, identifying real-time conversation opportunities, and helping the brand show up authentically and credibly across social, community and AI-influenced discovery environments. The ideal candidate is a strong writer who understands how consumers ask questions, compare options, seek recommendations and discover brands online. This role will develop content for emerging discovery channels, including Reddit, YouTube, Instagram, TikTok and emerging AI/search platforms, and can adapt tone and approach to match the unique expectations of each.  

  Essential Responsibilities   • Write platform-native content for Reddit, social media, site and emerging digital channels.  

• Identify opportunities to participate in relevant conversations across Reddit and other community-driven platforms.  

• Develop scripts, outlines and educational content focused on sleep, mattresses, wellness and home.  

• Translate SEO, customer insights and brand priorities into engaging content that consumers actually want to read, watch and share, and that builds visibility in search ecosystem.  

• Test new content formats, channels, and storytelling approaches to reach consumers where discovery is evolving.  

• Monitor consumer conversations to identify recurring questions, concerns and content opportunities.  

• Partner with SEO, Social, Community Management and Content teams to develop content that addresses real customer needs.  

• Surface emerging trends, topics, and insights that can inform future content strategies.  

• Complete all required training modules and certifications prior to the due date.  

• Ensure all safety policies and procedures are followed to ensure a safe work environment for all.  

• Communication professionally with all internal and external contacts.  

• Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation.  

• Communicate any concerns or issues to leadership to ensure proper efficiency of department and Company operations.  

Non-Essential Responsibilities   • Execute Company initiatives and other activities requested by supervisor.  

• Update job knowledge by participating in educational opportunities.  

• Contribute ideas on ways to optimize or improve the team, the department and the Company.  

Education   • Bachelor's Degree English, Marketing or related field; proportionate experience may be considered in lieu of degree   required  

Professional Experience   • 2+ years 2-4 years of experience in content marketing, social media, digital publishing, journalism, copywriting or related fields   required  

• Exceptional writing and editing skills, with experiencing adapting tone and voice  

• Strong understanding of Reddit, and other community forums  

• Experience using content performance data and audience insights to inform strategic and creative decisions  

Skills List   • Experience writing SEO content and scripts  

• Strong collaboration and communication skills.  

• Ability to manage multiple projects and deadlines in a fast-paced environment.  

• Growth mindset, creative problem-solving and adaptability to shifting priorities.  

  Competencies &   Knowledge   • Knowledge of social media platforms (Instagram, TikTok, Facebook, LinkedIn, X/Twitter) and their creative specifications: High  

• Knowledge of Reddit organic dynamics (including best practices and in-platform terminology):High  

• Knowledge of brand strategy and campaign development: Medium  

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Canva: Low  

California Residents    

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the Los Angeles County Fair Chance Ordinance, where applicable.    

# LI-Remote    

#Indeed-Remote  

Benefits Included: • Excellent career growth opportunities through on-the-job training and development programs 

• 401(k) with employer matching 

• Mental health and life resources   

• Medical, dental, prescription, and vision plans   

• Get paid on- demand

•   Base pay or uncapped commission

• Employee discounts on Mattress Firm sleep products and accessories

Compensation:

Competitive pay range of $60,000 - $68,000 * depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities may be available and awarded at the discretion of the Company. *Pay amount does not guarantee employment for any particular time.   Legal authorization to work in the

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