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SEO / GEO Content Strategist

Cisco

Remote · RTP, NC, US$120k – $152k

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About this role

The application window is expected to close on: 08/21/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received .

Cisco is seeking a strategic Content Strategist to lead our organic growth initiatives in an AI-first search environment. This role   is responsible for   helping ensure   Cisco’s technical   expertise , product documentation, and thought leadership content are the primary sources of truth for both generative AI answer engines and traditional search engines. You will define what content is created and how it is structured, surfaced, and   validated   to meet the   high standards   of B2B decision-makers ,   establishing   Cisco’s Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) content practice.  

Why This Role Matters   As search   continues evolving   from blue links to conversational answers, our ability to be cited by AI models is critical to our market position. You will own the strategy for creating and   optimizing our vast   organic   content library, ensuring that when customers ask LLMs about networking, security, observability, or collaboration, Cisco is the authoritative answer across the entire buyer journey.  

Core Accountabilities  

• Content Strategy & Execution:   You will design and execute an enterprise-wide GEO/SEO content roadmap. This involves   identifying   high-impact opportunities for content creation and   refreshes   that align with Cisco’s business   objectives . You will write high-quality content and manage a pool of writers, providing training and support to influence stakeholders across the organization. You will   leverage   keyword research, audience data, and competitor analysis to develop search-first content plans that map to customer buyer journeys.  

• AI-Native Content Systems:   You will build and manage the pipeline for AI-assisted content optimization in close collaboration with the Operations & Intelligence team. This includes   establishing   human-in-the-loop workflows to ensure   accuracy,   tone, and E-E-A-T standards are   maintained   across all Cisco assets.  

• Performance & Insights:   You will serve as the primary subject matter expert on organic search performance. Collaborating with the Operations & Intelligence team, you will inform the development of dashboards to track search visibility, including rankings, impressions, AI   mentions/ citations, traffic, and conversion. You will translate these insights into actionable recommendations for stakeholders and leadership.  

• Competitive Intelligence:   You will conduct continuous analysis of the competitive landscape to   identify   gaps in topical authority. You will proactively recommend pivots in content strategy to   maintain   Cisco’s dominance in key technology domains.  

• Technical Literacy for Content:   You will ensure all content is   optimized   for discoverability. While not a technical SEO role, you must understand how bots crawl and extract content. You will   be responsible for checking page-level elements, including Meta Robots, Canonical tags, and Schema Markup, to ensure content is correctly indexed and understood by search engines and LLMs.  

• Cross-Functional Collaboration:   You will partner with brand, integrated marketing, web marketing, and product marketing to ensure that content quality and technical architecture work in tandem. You will act as the internal expert on how LLMs ingest and prioritize enterprise information.  

Required Qualifications    

• Candidates must have 2 years of hands-on experience creating GEO/AEO content and 8 years of experience in content strategy, SEO, or organic growth, preferably within a complex B2B or technology environment.   

• You must   possess   a deep understanding of E-E-A-T principles and how they apply to technology content.  

• Proficiency   in using enterprise SEO platforms such as Bright E dge and Screaming   Frog is   require d , with a focus on using these tools to audit page-level content performance, meta   dat a   and crawlability.   

• Experience using emerging GEO/AEO platforms such as Profound,   AthenaHQ , or Scrunch AI is   required .   

• You must   demonstrate   strong analytical skills and the ability to communicate complex search trends to executive stakeholders.  

• A passion for AI and experience with LLM-based workflows for content production is essential.  

Why Cisco?  At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.  We are Cisco, and our power starts with you. 

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $120,200.00 to $152,300.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S

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