SEO Content Manager

About this role

About Coursera

Coursera and Udemy are now one company, creating one of the world's most comprehensive skills development platforms for the AI era. This strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills at a pivotal moment of change. Read more about the combined company by visiting our blog .

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to worldclass learning. Coursera partners with leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including AI-powered personalized guide and features, like Role Play and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp. Coursera recently combined with Udemy to create one of the world’s most comprehensive skills development platforms.

Why Join Us

At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.

We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.

Job Overview:

We are seeking an experienced data-driven content professional for the role of SEO Content Manager to drive performance and innovation across our organization. This role will work alongside other content managers, editors, and the core SEO team. You’ll combine content strategy, hands-on content creation, AEO/GEO content expertise, and data-driven decision-making to grow and optimize our Strategic Content portfolio. This work will be done in collaboration with other organic acquisition channels, including social media and YouTube. The ideal candidate will be an analytical thinker with experience developing compelling editorial and executing scalable cross-functional initiatives that maximize leverage and drive content excellence and business growth.

To be successful in this role, you’ll excel at creating compelling, SEO/AEO/GEO-optimized content that serves both SEO and business objectives while genuinely engaging users. You will use data analysis, competitive research, strategic thinking, and creativity to identify optimization opportunities and content gaps. You will also collaborate across teams and find opportunities for innovation, experimentation, and leverage to maximize your impact.

Responsibilities:

• Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.

• Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities.

• Translate data insights into actionable content strategies and recommendations.

• Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.

• Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience.

• Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search.

Basic Qualifications:

• 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business

• Demonstrated experience working on large-scale content portfolios and SEO optimization projects

• Demonstrated experience developing and optimizing content for AEO/GEO

• Proven ability to perform actionable analyses and translate data insights into strategic content decisions

• Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices

Preferred Qualifications:

• Strong understanding of SEO principles, keyword optimization, and content performance metrics

• Familiarity with content management systems and editorial workflows

• Experience with video-first SEO, LLM optimization, and emerging search technologies

• Experience with enterprise data analysis tools and visualization platforms (e.g., SQL, Tableau, Looker)

• Experience working in global organizations and supporting international SEO initiatives

• Background in education or career development content

Keep Learning

If this opportunity interests you, you might like these courses on Coursera:

• Marketing Analytics

• The Power of Team Culture

• Learning How to Learn

Compensation

This role is available in the following US Pay Zones:

US Zone 3: $114,400 - $143,000

US Zone 4: $106,400 - $133,000

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones

• Zone 1 – San Francisco Bay Area only

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