Senior UX Designer, DTC Web

About this role

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com .

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

As you'd expect from a company obsessed with keeping families connected, the eCommerce team moves fast and takes the member experience seriously – because a clunky flow is its own kind of broken promise. Sitting inside Journey Marketing, were a mix of merchandisers, marketers, data folks, and designers who all care about the same thing: turning every member touchpoint — from first website or app visit — into long-term loyalty and lasting relationships. From the online store to in-app purchases to wherever commerce shows up next, this team builds the experience that turns interest into purchase. If you like owning outcomes, thinking in systems, and turning "maybe" into "yes" at scale, you'll fit right in.

About the Job

At Life360, the web experience is a major entry point where families decide whether to trust us with their safety and the safety of the people, pets, and things they love. Getting that experience right is both a design challenge and a research challenge, and we don't believe you can do one well without the other.

The Sr. UX Designer, DTC Web sits at the center of how Life360's digital experience looks, feels, and converts. You'll own the design execution across our web surfaces, from subscription plan selectors and checkout flows to device bundle pages and post-purchase flows. While simultaneously running the qualitative research program that tells us what customers actually need. You'll prototype tests, map journeys, conduct interviews, and turn session data into design decisions, all in close partnership with the DTC team, Creative, Product and Engineering.

This is a role for someone who is equally energized by crafting a pixel-perfect prototype and sitting in on a user interview. Who understands that the most important design decisions are grounded in evidence, not instinct. You thrive at the intersection of craft, curiosity, and commerce.

For candidates based in the US, the salary range for this position is $129,000 to $190,000 USD. For candidates based out of Canada, the salary range for this position is $149,500 to $176,000 CAD. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Own UX/UI design execution across Life360's DTC web surfaces, including subscription plan selectors, checkout flows, feature enhancements, core page experiences, and onboarding flows. Advocate for our members and for the importance of good design standards/practices across the organization.

• Prototype and design A/B and multivariate tests in close partnership with the Site Optimization Manager – translating experiment hypotheses into clean, testable design variants with clear rationale for each change.

• Map the full customer journey across web surfaces (from app to post-purchase touchpoints), identifying friction, drop-off, and moments of delight that inform both short-term optimizations and longer-term roadmap decisions.

• Partner with Product to lead qualitative research operations: plan and moderate user interviews, usability sessions, and concept tests; synthesize findings into clear insight reports and design recommendations that the broader DTC team can act on.

• Synthesize qualitative signals (session recordings, heatmap analysis, user interviews) with quantitative funnel data to build a complete picture of customer behavior. Translating that synthesis into a prioritized design backlog.

• Design with LTV in mind: make the trial experience compelling, reduce attachment friction, and provide feedback across onboarding and re-engagement flows that drive long-term subscription retention.

• Maintain and evolve the web design system and pattern library, ensuring component consistency, accessibility standards, and visual coherence across all web and app surfaces and regional variants. Partner with Creative to explore visual design concepts and ensure brand standards are met.

• Create detailed design specifications and work directly with Product and Engineering to ensure faithful implementatio

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