Senior Technical Product Manager, Content Platforms (AI Content Operations)

About this role

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

The Role

Braze produces a lot of content — marketing campaigns, blog posts, customer stories, courses, lessons, documentation — and most of it is still written, reviewed, and published the way it was five years ago. AI changes what's possible here, but only if someone owns the work of figuring out which parts of the content workflow actually benefit from automation, building the tools, and getting them into people's daily hands. That's this role. You'll own the AI content operations product roadmap inside Content Platforms: identifying where content creators spend time on work that doesn't add proportional value, designing tools that remove the friction, shipping those tools into the Sanity CMS and the broader content stack, and driving adoption with the marketing and learning teams that use them.Teams across Braze are just starting to figure out how AI fits into their day-to-day work. There is no settled playbook, and the people closest to the business problems — the writers, designers, instructional designers, marketers, and operators making content every day — are the ones discovering what's possible. Your job is to learn from them first. The good ideas will not come out of an abstract roadmap exercise; they will come out of sitting next to people doing the work, watching where they get stuck, and noticing the small AI-powered moves they're already making on their own.This is not a research role and it's not a presentations role. You'll write code, ship prototypes, pair with engineers, and measure adoption. AI-assisted development is how we work — you'll be expected to use it, build with it, and be opinionated about it.

You'll sit on the Content Platforms team as a senior individual contributor. No direct reports, but a strong remit to lead — setting direction, raising the bar, and pulling colleagues across teams toward better solutions.

Room To Grow

The role itself is Senior TPM, Content Platforms — the parenthetical reflects initial focus, not permanent scope. The team owns a broader technical content operations remit, and as this work matures we expect the role to expand into adjacent problem areas. The right candidate sees AI content operations as a way in, not the whole job.

Why This Role Matters For You

The job most product managers say they want — owning a real product, shipping it, watching adoption climb — is hard to find inside a large company. This role is one of them. Content Platforms is a small, fast-moving team. The marketing and learning organizations are real customers with real pain points. The tools you ship will land in people's daily workflow within weeks of shipping, not quarters.

You'll also be in a rare seat in terms of timing. The content operations function is in the middle of a hard reset around AI, and most of the people deciding how that plays out at enterprise scale are doing it badly. This role puts you in a position to shape how it gets done at Braze — and to develop the judgment that will be in short supply across the industry for a long time.

This is a role for people who'd rather build the tools than write a deck about them.

What You'll Do

• Embed with marketing and learning teams to deeply understand how content actually gets made — research, drafting, review, publishing, optimization — and where the friction lives. Pay particular attention to the AI experiments people are already running on their own; those are usually where the real opportunities surface

• Own the AI content operations product roadmap: what we build, what we buy, what we kill

• Ship AI-powered tools that meaningfully shorten the path from idea to published content: metadata generation, doc-to-CMS conversion, content review and quality checks, research assistants, asset generation, and more we haven't named yet

• Build functional prototypes independently to validate ideas and sharpen requirements before full engineering investment

• Drive adoption: a tool that doesn't change someone's daily workflow doesn't count

• Make smart build-vs-buy decisions — knowing when to write internal tooling and when an existing or emerging vendor is the better answer

• Partner with the Sanity platform investment, since most of these tools surface inside the CMS or against its content

What We're Looking For

PMs are encouraged to apply, but so are solutions architects, solutions consultants, engineers, and others with a background in content management and content operations. Read the rest as a description of the work, not a checklist of prior titles.

Content Operations Background

• Familiar with how modern content teams actually work — content calendars, brief-to-publish workflows, review and approval, SEO, localization touchpoints, asset management

• Has opinions about where AI usefully fits in those workflows today, and where it doesn't yet — and is comfortable holding those opinions loosely as the people closer to the work teach you

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