Senior Staff Product Marketing Manager - Enterprise Password Manager

About this role

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

With over 180,000 business customers, Enterprise Password Manager is 1Password's core product. It is rapidly evolving into a complete credentials security platform for humans, machines, and AI agents.

This is a Senior Staff PMM role. Individual contributor with broad organizational visibility. You’ll report to the Director of Product Marketing and own EPM end-to-end: messaging, positioning, competitive strategy, and launch execution.

You will shape how the market understands credentials security as 1Password grows.

How we’re using AI today On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password.

This is a remote opportunity within Canada and the US.

What we're looking for:

Experience and Domain Expertise

- 7+ years of B2B SaaS product marketing, with direct experience in password management, enterprise vaulting, credentials security, or identity security.

- Working knowledge of broad cybersecurity concepts.

- You've repositioned a mature enterprise product. You know the difference between a messaging refresh and actually shifting how the market thinks about something.

- You can market to enterprise IT and security buyers: the admin managing rollout, the CISO approving the spend, and the security engineer evaluating the technical depth.

- A track record of winning in competitive markets by displacing incumbents, not just differentiating in an open field.

Technical Depth

- You understand how credentials work beyond passwords: API keys, certificates, machine secrets, passkeys, and what it takes to issue credentials to AI agents.

- Working knowledge of enterprise IT: MDM, SSO, directory services, and where password management fits in the IAM stack.

AI-Forward, Not AI-Dependent

- You use AI to go faster, not to think less. You know what to hand off and what to own, and you can tell good output from output that still needs work.

- You want AI to free up time for the work only a good product marketer can do: strategy, judgment, and narrative.

- You own the ideas you bring. Walk into a room with a recommendation and you can defend it. Candidates who produce content but can’t explain the thinking behind it won’t fit here.

Strategic Storytelling and Senior-Level Communication

- You write for multiple audiences without diluting the message. An IT admin and a CISO aren't reading the same document for the same reason. You know how to serve both.

- Strong narrative instincts: open with the problem, build to the solution, and land in a way that makes the reader feel the product was built for their situation.

- You’ve shaped category narratives, not just contributed to them.

Bonus points for:

- Security certifications (CISSP, Security+, or similar).

- Experience developing thought leadership in a fast-moving category. 1Password has a team that produces content. This role provides the point of view.

- You've repositioned an established product category. There's a real difference between entering a space and redefining it.

What you can expect:

Own EPM Product Marketing

- Own messaging, positioning, and launch strategy for the Enterprise Password Manager.

- Define how 1Password talks about credentials security for employees, service accounts, and AI agents.

- Tell the story clearly to analysts, IT buyers, security leaders, and sellers. The narrative has to work for practitioners and executives.

- Connect EPM’s story to the Unified Access platform narrative.

Build Competitive Intelligence and Category Positioning

- Own positioning and market leadership claims for EPM.

- Partner with Solutions Marketing on competitive differentiation. Know the competitive set cold: where they’re strong, where they’re not, and how to win against each.

- Track where the credentials security market is moving and keep 1Password’s messaging ahead of it.

Enable the Field with Tools That Actually Get Used

- Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work.

- Take complex concepts like passkeys, machine credential lifecycle, AI agent authentication, and zero-knowledge architecture and make them usable in a customer conversation.

- Surface

Similar jobs

• Senior Product Manager, Privileged Access Management — Okta · Bellevue, Washington; Chicago, Illinois; New York, New York; Washington, DC
• Senior Product Marketing Manager, Enterprise — Adyen · New York
• Senior Product Marketing Manager, Enterprise — Kikoff · San Francisco
• Senior Product Manager - Enterprise — Legora · New York City
• Senior Product Manager, Enterprise — Counsel · New York Office (Flatiron)
• Senior Product Manager, Enterprise — Blockstream · Remote
• Senior Technical Product Marketing Manager - Security — Datadog · New York, New York, USA; San Francisco, California, USA
• Senior Product Manager - Identity and Access Management — Starburst · Boston, MA