Senior Search Engine Marketing Manager, Apartments.com

About this role

Senior Search Engine Marketing Manager, Apartments.com

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.    

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create   truly unique   and valuable offerings to our customers.    We’ve   continually refined,   transformed   and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver   for   our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.    

  Apartments.com   

Apartments.com is the nation’s #1 rental marketplace for owners, property   managers   and consumers. Apartments.com is the network that millions of   renters every year   rely on to find their new place, is continuing to grow our industry-leading sales force.  We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters.  The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which   delivers   innovative tools for our customers.  

Learn more about  Apartments.com .  

Role Description:  

Apartments.com   is looking for a   Senior   Search Engine   Marketing Manager   responsible for driving high-volume performance through scalable growth. This role prioritizes smart bidding strategies, feed-based automation, and API integrations to expand B2C lead generation and traffic acquisition .    

You will   be responsible for   our SEM operations,   utilizing   sophisticated, signal-based approaches to ensure market dominance through technical efficiency and performance at scale.   The ideal candidate is skilled at   making data driven decisions that   impact   large scale, measurable growth in a fast paced,   dynamic environment.   

This position   is   5 days in our Atlanta office.  

Responsibilities :  

• Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms  

• Own budget allocation, pacing, and optimization to maximize ROI and scale   

• Drive performance improvements across bids, keywords, creatives, and campaign structure   

• Build reporting frameworks and deliver actionable insights through dashboards and presentations   

• Lead testing and adoption of new features, automation, and growth opportunities   

• Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance  

• Monitor competitive landscape and provide insights to sales and marketing teams  

• Explore and test ways to improve program performance   utilizing   AI techniques   

  Basic   Qualifications :  

• Bachelor’s degree from an accredited ,   not-for-profit, in person University or College   in   Marketing or   other   relevant   field .  

• 7 +   years   of work experience in business, marketing , search (SEM/SEO )   or related professional   area .  

• Experience managing and   optimizing   $50MM+ annual digital marketing budgets across major performance marketing platforms and channels .  

• A track record   of commitment to prior employers  

• Deep   expertise   in Google Ads and Microsoft Advertising, including advanced campaign types .  

• Significant e xperience   managing and scaling paid search budgets to drive measurable business impact , including managing a program within an organization in-house .  

• Strong analytical skillset with experience in Google Analytics (or similar), and advanced   proficiency   in Excel/Google Sheets.  

• Proficiency   with conversion tracking, attribution models, and ensuring data integrity across platforms .  

• Strong   verbal and written   communication skills, with experience presenting performance insights and strategy to senior leadership   and drafting   written summaries .  

Preferred Qualifications :    

• MBA preferred  

• Knowledge/experience of multifamily industry a plus  

• Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy  

• Experience working with large datasets and querying databases (e.g., Google   BigQuery )  

• Experience with enterprise bid management platforms such as Search Ads 360  

• Experience   leveraging   business data and feed-based signals to power automated bidding and campaign optimization  

• Hands-on experience with tagging and tracking implementation  

• Familiarity with AI tools to automate workflows, generate insights, and enhance campaign efficiency  

What's in it for you? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement. • Our benefits package includes (but is not limited to): • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug • Life, legal, and supplementary insurance • Virtual and in person ment

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