Senior Retention Campaign Manager

About this role

We have been alerted to the existence of a fraudster impersonating MANSCAPED as a hiring manager or HR representative. This impersonator is utilizing an email address with the domain manscapedjobs.com or manscapedcareers.com and is making fraudulent offers for our open jobs. Contact from MANSCAPED will only ever come from someone with a manscaped.com email address.

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• The MANSCAPED Team

Who We Are -  MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.

Who We’re Looking For -   Reporting to the Director, Retention Marketing , we are seeking a Retention Campaign Manager to lead the planning, execution, and optimization of global Retention Marketing campaigns across Email and SMS. T his role will translate business objectives into customer-centric campaigns that drive engagement, conversion, retention, subscription growth, and customer lifetime value. As the owner of retention campaign execution, this individual will manage the retention campaign calendar, develop campaign strategies and creative briefs, coordinate cross-functional deliverables, and partner with internal and external teams to ensure campaigns launch on time, on brand, and with the highest level of quality.

The MANSCAPED® Way - At MANSCAPED®, what we do matters – but how we do it matters more. We take ownership of our work, showing up with accountability and a commitment to quality at every level. We work as one team, guided by a belief to unite, never divide, and to lead with empathy in how we support and challenge one another. The best ideas win, and they come from keeping our egos in check and our standards high. We stay humble, open to learning, and willing to grow. We bring fun to the journey, because great work shouldn’t come at the expense of enjoying what you do. We stay nimble and innovative, always looking for smarter and better ways to get things done. Ball work is honest work, and that mindset shows up in everything we do, including our proud partnership with the Testicular Cancer Society and our commitment to raising awareness of the ball-busting disease.

Responsibilities:

• Own and maintain the localized Email and SMS campaign calendar, translating global campaign strategies into market-specific executions that align with business objectives and regional priorities

• Develop campaign strategies, creative briefs, and execution plans for promotional, seasonal, lifecycle, loyalty, and ad hoc retention campaigns across Email and SMS

• Lead end-to-end campaign execution from planning through launch, ensuring all deliverables are completed accurately, on time, and aligned with campaign objectives

• Lead cross-functional campaign execution by coordinating deliverables across Creative, Copywriting, Marketing, CX, Legal, Analytics, eCommerce, and Technology teams to ensure campaigns launch on time and meet business objectives

• Partner with internal creative teams and external agency partners to ensure Email and SMS campaigns adhere to brand standards while delivering engaging customer experiences

• Manage campaign asset development, including creative requests, copy, translations, links, promotional details, audience requirements, and approvals to ensure launch readiness

• Own the end-to-end campaign QA process by validating copy, grammar, links, imagery, pricing, promotions, trademarks, segmentation, dynamic content, rendering, and overall adherence to brand and regional standards prior to deployment

• Partner with the retention team to support the execution and ongoing optimization of Lifecycle and Loyalty campaigns, including post-purchase, behavioral, cross-sell, win-back, reactivation, and subscription initiatives

• Coordinate A/B testing initiatives across Email and SMS campaigns, partnering with Analytics to evaluate results and recommend optimizations to messaging, creative, offers, timing, audience targeting, and customer experience

• Monitor campaign performance and key retention KPIs, delivering actionable reporting and insights that inform future campaign planning and optimization

• Leverage customer data to develop personalized campaigns that drive engagement and deliver relevant customer experiences.

• Analyze campaign performance and customer insights to identify opportunities that improve retention, subscription growth, customer lifetime value, and overall campaign effectiveness

• Establish and maintain campaign documentation, workflows, calendars, project timelines, and process standards to improve operational efficiency and ensure consistent execution across the retention team

• Continuously evaluate Email, SMS, Lifecycle, and Loyalty marketing best practices, emerging technologies, and industry trends to identify opportunities that enhance campaign performance and customer experience

• Other duties as required

Qualifications:

• 8+ years of experience in retention, CRM, email marketing, lifecycle marketing, or campaign management within an eCommerce or direct-to-consumer environment

• Proven experience managing end-to-end market

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