Senior Product Marketing Manager (Remote)

About this role

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram .

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Marketing Manager. At Geotab, Product Marketing plays a crucial role in shaping and delivering the product message to end customers and channel partners, ensuring that Geotab’s story is clear and its products are widely adopted. As a product-focused company, Product Marketing is a core part of the Product team—working alongside Product Managers, Engineering, Design, and Data—to drive market outcomes and growth throughout the full product lifecycle. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

The Senior Product Marketing Manager is the storyteller and market facing expert in their product domain, a contributor to strategy and roadmap, and the owner of growth leading to the market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert, gathering competitive intelligence and customer insights to inform the product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams. Ultimately, they are accountable for driving growth and market leadership for their assigned product portfolio.

How you'll make an impact:

• Tell the product story in a simple, clear, and compelling way to differentiate & share Geotab’s products with the world.

• Partner with Product Marketing Management (PMM) leadership and other senior team members to build the holistic product marketing roadmap with other senior team members, ensuring alignment with business priorities. Assist with defining KPAs for the team and overall team goals year over year. Define how we’ll achieve the next level of growth.

• Bring your product stories to life with our marketing teams.

• Partner with Product Marketing Management (PMM) leadership to shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops. Stand up processes and standards for how we go to market and coordinate with internal stakeholders. Explore or manage the use of 3rd party tools or platforms to enhance the capabilities of the PMM function.

• Serve as a mentor for more junior team members of both PMM and the organization as whole.

• Develop razor sharp customer insights and empathy. Build expertise and a central repository for industry + growth trends, personas, competition, distribution channels/partners.

• Partner with the marketing team to develop an analyst relations strategy for briefings and engagements, create content and messaging for analyst briefings, serve as Geotab SME in analyst content creation (review/edit content).

• Collaborate closely with the Product Manager to embody the "voice" of the product, possessing comprehensive knowledge of its features and capabilities. Tailor messaging and documentation to meet the specific requirements of individual and sales teams.

• Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies.

• Work with marketing to develop a content strategy by buyer funnel stages and serve as Geotab SME in content development. This content includes but is not limited to white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars to enable product launches and ongoing marketing campaigns.

• Attend product-related events such as webinars, trade shows, and customer forums to drive engagement and adoption.

• Establish and maintain a feedback loop with customers to where insights are distilled into actionable changes or enhancements to the product roadmap. Work with Product to ensure customer needs are met through product improvements and new product development.

• Advance product, sales, and marketing KPAs through product marketing deliverables (messaging and content). Ensure successful adoption of features and functionality of new releases. Monitor pipeline and lead generation goals in partnership with marketing teams.

• Manage the budget for product marketing activities, ensuring efficient allocation of resources to maximize ROI.

• Collaborate wit

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