Senior Product Marketing Manager

About this role

Application and Interview Impersonation Notice : Impersonating another individual when applying for employment, and/or participating in an interview process to assist another individual in obtaining employment, with Precisely Software Incorporated (“Precisely”) is unlawful. If Precisely identifies such fraudulent conduct, then as applicable and to the extent permitted by law, the application will be rejected, an offer (if made) will be rescinded, or the employment will be terminated, and legal action may be taken against the impersonators.

Precisely is the leader in data integrity. We empower businesses to make more confident decisions based on trusted data through a unique combination of software, data enrichment products and strategic services. What does this mean to you? For starters, it means joining a company focused on delivering outstanding innovation and support that helps customers increase revenue, lower costs and reduce risk. In fact, Precisely powers better decisions for more than 12,000 global organizations, including 95 of the Fortune 100. Precisely's 2500 employees are unified by four company core values that are central to who we are and how we operate: Openness, Determination, Individuality, and Collaboration. We are committed to career development for our employees and offer opportunities for growth, learning and building community. With a "work from anywhere" culture, we celebrate diversity in a distributed environment with a presence in 30 countries as well as 20 offices in over 5 continents. Learn more about why it's an exciting time to join Precisely!

Precisely is an AI-first organization. All employees are expected to demonstrate proficiency in applying AI tools to accelerate their work, improve output quality, and eliminate low-value tasks. Candidates should be comfortable using generative AI tools (e.g., Microsoft Copilot, ChatGPT) in their day-to-day workflows, able to evaluate AI-generated outputs critically, and open to continuously adopting new AI capabilities as they emerge.

This position is 100% remote anywhere in the US

Overview:

Precisely is hiring a Senior Product Marketing Manager to own product marketing for our flagship data integrity platform. This is the flagship of our portfolio, a platform that helps the world's most data-driven organizations trust the data they rely on to run their businesses. You will own the market narrative, positioning, and marketing strategy for a platform spanning multiple capability areas and serving audiences ranging from data leaders to business users who depend on trusted data every day. You will partner closely with Product Management, Sales, and other Marketing functions to translate platform capabilities into clear value, sharp messaging, and measurable pipeline impact. This is a highly visible role. Beyond your platform responsibilities, you will help us innovate and cultivate an AI-driven product marketing team, bringing AI experience that shapes how we work

What you will do:

• Develop and maintain a compelling platform-level narrative, value proposition, and messaging framework that unifies our data integrity capabilities into one coherent story

• Translate technical capabilities into differentiated, outcome-oriented messaging for technical buyers, data leaders, and business stakeholders

• Build and run launch plans for major platform releases, new capabilities, and cross-portfolio initiatives, partnering with Product Management on roadmap alignment and launch readiness

• Drive cross-functional alignment across Product Management, Sales, and other Marketing functions to deliver integrated campaigns and launches

• Partner with Demand Generation, Content Marketing, Web & Brand, and Communications to shape campaign strategy, content themes, and the messaging that powers pipeline growth for the platform

• Develop persona-based messaging and thought leadership that engage target buyers across the funnel and support account-based programs for strategic accounts

• Partner with Sales Enablement to shape, build, and/or deliver the core readiness material, including pitch decks, demos, solution briefs, battlecards, and more

• Co-deliver enablement sessions and equip field teams to confidently position the platform, handle objections, and advance deals

• Apply AI to accelerate product marketing work, including messaging iteration, content development, customer and competitive research, and message testing

• Help cultivate an AI-driven product marketing team by piloting new tools and workflows, sharing what works, and mentoring peers on responsible, high-impact AI adoption

• Contribute platform-level inputs to Competitive Intelligence and Analyst Relations, including win/loss insights, customer themes, and market shifts that inform positioning and roadmap

• Synthesize customer, analyst, and market insights into actionable recommendations that shape messaging, launch planning, and go-to-market investment

What we are looking for:

Required:

• Bachelor's degree or equivalent work experience

• 7+ years of product marketing experience in B2B software, with a meaningful portion focused on enterprise data, analytics, or infrastructure platforms

• Proven experience leading go-to-market strategy and launches for a platform or multi-product portfolio, not just a single feature or product

• Strong track record developing positioning and messaging for business and technical buyers

• Hands-on experience applying AI to product marketing use cases, such as messaging, content, research, competitive intelligence, or message testing

• Demonstrated success partnering with Demand Generation to drive pipeline and with Sales and Sales Enablement to improve win rates through readiness

• Excellent written and verbal communication skills, with the ability to turn complex technical concepts into clear, differentiated narratives

• Experience working cross-functionally with Product Management on roadmap, launch planning, and c

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