Senior Product Marketer

About this role

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Rithum is an AI-first organization, meaning AI is foundational to how we work, collaborate, and grow. Across all roles, employees are expected to leverage AI to move faster, work smarter, and create scalable patterns that improve execution and business outcomes.

Overview

As a Senior Product Marketer , you serve as the voice of the buyer for Rithum's Brands and Retailer Marketing Solutions. You drive the development of effective positioning, messaging, differentiation, market intelligence, impactful marketing and sales content, and insight-based enablement across internal teams. You own, develop, and execute major product launches, partnering closely with Sales, Revenue Management, Product, Marketing, and Client Success to drive business growth, positive client outcomes, and financial results. As an AI-first organization, Rithum expects employees to leverage AI to work more efficiently, improve decision-making, accelerate execution, and create scalable, repeatable ways of working. You are expected to incorporate AI into your day-to-day work while exercising sound judgment, protecting confidential information, and maintaining high standards of quality and accuracy.

Responsibilities

Product Positioning & Messaging

• Define positioning, go-to-market messaging, and launch plans for Rithum's Brands or Retailer platform that unlock meaningful value for retailers and contribute to key growth objectives.

• Develop differentiation that reinforces Rithum's leadership position against competing solutions, and create plans to distribute these assets internally and externally. This includes conducting win/loss interviews.

• Perform detailed market opportunity analysis, including market research, segmentation, buyer personas, key trends, and competitive analysis.

Product Launches & Go-to-Market Execution

• Drive product launches by co-developing launch plans and managing cross-functional execution.

• Partner across Sales, Revenue Management, Product, Marketing, and Client Success to ensure successful launch execution and business impact.

Content Development & Demand Generation

• Create relevant, impactful, and timely marketing collateral, including sales presentations, pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation materials, social media content, and other assets.

• Independently develop some assets while co-developing others with cross-functional teams.

• Contribute to growth marketing efforts by delivering product content and participating in marketing programs that generate demand for Rithum's products.

• Leverage AI to accelerate content development, strengthen messaging, analyze market and competitive insights, and improve go-to-market execution while ensuring accuracy, quality, and alignment with Rithum's brand standards.

Sales Enablement & Market Intelligence

• Develop and maintain internal sales tools that clearly communicate competitive differentiation, objection handling, and positioning strategies.

• Build a deep understanding of the market, competitive landscape, and Rithum's competitive advantages, and lead knowledge sharing across internal teams through regular enablement sessions.

Qualifications

Minimum Qualifications

• 3+ years of experience in product marketing or product management.

• Relevant experience in Software-as-a-Service (SaaS), enterprise software – ecommerce tech, retail tech is a plus.

• Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona.

• Experience developing positioning, messaging, and differentiation from the buyer’s perspective.

• Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences.

• Strong project management skills, including ability to own projects from start to finish.

• The ability to work autonomously across internal stakeholders.

• The ability to influence others and be a strong, consistent, and clear voice at the table.

• Proven success working with product management to support product strategy, direction and launches.

• A demonstrated history of partnering with sales to drive pipelines and increase win rates.

• A sharp eye for detail and proven project management and operational skills.

• Experience using AI tools to improve productivity, accelerate content development, analyze market and competitive insights, and enhance go-to-market execution.

Preferred Qualifications

• Bachelor's degree in marketing, business administration or related field; or relevant experience in lieu of degree

• 5+ years of experience in product marketing, product management, or related field.

• Experience in retail media or technical advertising. Experience at a digital marketing agency is a plus.

• Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing.

• Knowledge of merchandising, ecommerce, and retail supply chain management.

• Knowledge of networked, two-sided business models and data integration value propositions.

• Experience working in product marketing roles at scaled tech companies.

Travel Required

Up to 10%

Other Duties

Please note this job description is not de

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