Senior Product Manager, In-App Purchases

About this role

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role...

With our learning app, we have developed a successful business model based on subscriptions without charging users for learning content. As our reach continues to grow, we are investing in our in-app virtual economy, specifically the intersection of education, gaming, and behavioral economics. This is a pivotal moment for the team as we explore new growth levers through In-App Purchases (IAPs) while maintaining a deep focus on long-term learner value.

:🧠 You will...

• Drive the strategy and execution for features that keep learners engaged on Duolingo, focusing on the virtual gaming economy.

• Develop and drive our in-app purchase business and consumer facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration

• Lead and iterate the roadmap for our IAP items all the way from discovery and purchase to adoption post purchase.

• Experiment with different IAP levers (e.g. pricing, selection, visibility) to unlock bookings growth without compromising our educational mission

• Establish the product vision and strategy for the IAPs business, and build alignment across product teams, cross-functional partners, and the executive team

• Perform qualitative and quantitative research to explore and validate feature ideas

• Partner with product designers to ensure a fun and delightful user experience in our product

• Work with engineers and designers to help guide feature development

• Perform experiment analysis on features and find opportunities for optimization

• Execute with urgency and excellence

✅ You have...

• Proven track record in building monetization products for mobile games, with strong product management expertise

• Strong understanding of gaming monetization models

• A desire to make the world a better place through technology and education

• Experience generating impressive results as a product manager

• Ability to utilize user insights, data, and statistical analyses to inform decisions

• Top-tier design sense -- every pixel matters at Duolingo

• Demonstrated ability to problem-solve, be curious, and innovative

⭐ Exceptional candidates will have...

• Advanced degree in Business, Computer Science, Design, Psychology, or equivalent

• Experience in growing a mobile IAP business

• Experience in optimizing gaming economies including in-app currencies

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range: $177,700 — $240,400 USD

Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here .

Job Alerts: Sign up for job alerts here .

Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com .

Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

AI in Hiring: Duolingo uses AI technology to assist in our hiring process. We want to be transparent about how we use this technology and your rights. We use Greenhouse Software's Talent Matching feature to assist with reviewing applications for the skills and experience we have decided are important for this role. How it works: Talent Matching reviews your resume and responses to application questions to determine the extent to which your qualifications match the job requirements we selected for this role. Our recruiters actively direct the operation of Talent Matching with our hiring managers and establish the relevant job requirements and the desired weighting of each requirement. Human oversight: Our recruiters and hiring managers review all output from Talent Matching and make the final decision with respect to each application. Talent Matching does not automatically disposition any candidate or make hiring decisions. By proceeding with your application, you acknowledge that you have been informed about and consent to our use of Talent Matching in our hiring process.

Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.

Privacy: By applying for this position, your data will be processed as per the Duolingo Applicant Privacy Notice .

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