Senior Product Manager, Brands AI

About this role

Senior   Product Manager –   Brand s AI  

Location: San Jose, CA  

Team: Adobe Firefly Enterprise  

About the Role  

Adobe is transforming enterprise   content supply chain   with   intelligent Brand solutions   that transforms how enterprises create, govern, and scale content . At the core of this transformation is Brand s ,   a first-of-its-kind AI system that codifies brand identity into machine-readable ontologies and ensures brand fidelity   and   performance   across all creative outputs.  

We are seeking a Senior Product Manager to partner closely with large enterprise   B rands to drive the adoption of Brands AI within their workflows. This role focuses on enabling organizations to scale creative asset production using AI, while ensuring brand consistency, integrity, and governance are   maintained .  

This role is ideal for an individual passionate about AI, design systems, and enterprise marketing   workflows , with a strong ability to lead customer engagements.

The position involves identifying and documenting business use cases, aligning them with Adobe Brand   solutions, and accelerating time to measurable value.  

The ideal candidate is a hands-on product manager and customer-focused leader with experience in business consulting, digital strategy, agile software development, enterprise software, AI/ML, cloud deployments, and data integration. This role is well-suited for someone who thrives in fast-paced, start-up-like environments, with a proven ability to scale products from prototype to production, translate innovative research into real-world applications, and take ownership of both product and business outcomes.  

What You'll Do  

• Align on   Business Outcomes   Define and articulate high-impact business   needs  by aligning Brand AI capabilities to enterprise priorities such as speed-to-market, cost efficiency, and brand consistency.  

• Identify   and Prioritize Use Cases   Partner with cross-functional stakeholders (marketing, creative, legal, brand, IT) to   identify   and prioritize high-value use cases that deliver measurable impact.  

• Integrate into Existing Workflows   Drive the integration of Brand AI into existing creative and marketing workflows, tools, and governance processes to enable seamless adoption.  

• Lead Change Management   Lead organizational change efforts by addressing concerns around AI, building trust through clear communication, and   establishing   responsible AI guardrails.  

• Partner with Technical Teams for Deployment   Collaborate with engineering, solution architecture, and data teams to translate   use   needs into technical requirements and ensure successful deployment.  

• Deliver Early Wins and Proof Points   Develop and implement pilots and proof-of-concepts to   demonstrate   quick wins, build momentum, and secure executive consensus.  

• Measure   and Communicate Value   Act   as   the voice of the customer, defining success metrics and regularly tracking and communicating business outcomes and progress to customers.  

• Scale Adoption Across the Organization   Expand successful implementations across business units, geographies, and use cases by   establishing   standards and repeatable frameworks.  

What You'll Need to Succeed  

• 5–7+ years of experience in product management or business consulting within branding, design, or marketing technology domains    

• A strong customer-first attitude, with a demonstrated ability to embed customer-centric thinking across teams and partner ecosystems    

• Ability to   operate   at the intersection of business, strategy, design, and technology, bringing a comprehensive and human-centered approach to problem-solving    

• Exceptional communication and storytelling skills, with the ability to convey technical concepts in terms of business value to executive audiences    

• Strong analytical and critical thinking skills, with experience measuring and articulating the business impact of   investments    

• Proven ability to navigate complex organizations, influence executives, and build alignment across diverse teams  

• Experience translating complex AI/ML concepts into intuitive, user-friendly experiences and driving   adoption including championing change management  

• Deep understanding of creative processes and marketing operations, including collaboration with internal teams and external agencies    

• High emotional intelligence combined with data-driven decision-making,   employing   both relationships and insights to drive outcomes  

Preferred Qualifications  

• BA/BS or equivalent experience in Computer Science, Engineering, Design, Business, or engineering.  

• Background in creative tools, user experience building, or digital marketing systems.  

• Experience with executive communication and consensus building.  

• Experience with ontology design, knowledge graphs, or brand systems.  

About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive

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