Senior Product Manager

About this role

Who we are : Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top places to work in 2025 , we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.

We believe in harnessing emerging technology to power performance and unlock creativity. As part of our culture of innovation, we actively embrace the use of AI tools to enhance decision-making, improve workflows, and produce better outcomes for our customers .

The Opportunity:

Vivid Seats is looking for a Senior Product Manager, Web to lead the strategy, roadmap, and execution for our web product experience. This role will own key parts of the Vivid Seats web ecosystem and will be responsible for delivering meaningful improvements across customer acquisition, discovery, engagement, conversion, and revenue.

You will sit at the intersection of product, engineering, design, analytics, SEO, paid marketing, and business stakeholders. You will help shape how customers discover live events, evaluate ticket options, and complete purchases through a fast, intuitive, and high-performing web experience.

The ideal candidate is a highly analytical, customer-obsessed product leader with experience in e-commerce, marketplaces, SEO, paid acquisition, conversion optimization, or other growth-oriented digital products. You are comfortable operating in a fast-paced and dynamic environment, balancing short-term business priorities with long-term product strategy. You are a strong communicator who can align stakeholders, make thoughtful tradeoffs, and drive execution across cross-functional teams.

This is a great opportunity for a product manager who wants to own a highly visible surface area of the business and drive measurable impact for customers and the company.

How Your Role Contributes to the Success of Vivid Seats

As the Senior Product Manager, Web , you will:

• Own the product strategy, roadmap, and prioritization for the Vivid Seats web experience, ensuring alignment with company goals and business priorities.

• Partner closely with engineering, design, analytics, SEO, paid marketing, CRM, brand, customer support, and other stakeholders to identify opportunities, define requirements, and deliver high-impact product experiences.

• Drive improvements across the web customer journey, including event discovery, search, event pages, ticket selection, checkout entry points, landing pages, and other key conversion surfaces.

• Collaborate with SEO and marketing partners to identify product opportunities that improve organic visibility, landing page performance, site structure, technical SEO, page quality, and customer acquisition.

• Partner with paid marketing teams to improve campaign landing experiences, conversion efficiency, measurement, and the end-to-end customer journey for paid traffic.

• Use data, experimentation, customer insights, competitive research, and business context to identify opportunities and make prioritization decisions.

• Define success metrics for web initiatives, including traffic quality, conversion rate, revenue, customer engagement, page performance, SEO impact, and other relevant product and business KPIs.

• Lead product discovery and delivery in partnership with UX and engineering, translating business and customer needs into clear product requirements, user stories, acceptance criteria, and launch plans.

• Balance customer experience, business impact, technical complexity, speed to market, and stakeholder input to make clear and effective product tradeoffs.

• Communicate product strategy, roadmap priorities, launch plans, risks, and results to stakeholders and leadership.

• Help establish strong operating rhythms for the web product area, including prioritization forums, roadmap reviews, experiment readouts, and post-launch performance analysis.

How Your Role Expectations Will Progress in the First 30, 90, and 180 Days

30 Days In

• Complete new hire orientation and build a strong understanding of Vivid Seats’ business, customers, products, and organizational goals.

• Learn how the Vivid Seats web experience supports customer acquisition, event discovery, ticket purchasing, and broader business performance.

• Build relationships with key partners across engineering, design, analytics, SEO, paid marketing, CRM, brand, customer support, and business leadership.

• Review the current web roadmap, product backlog, performance dashboards, experimentation history, SEO priorities, paid traffic flows, and known customer pain points.

• Begin developing a strong understanding of the web product architecture, delivery process, analytics tools, and key business metrics.

• Partner with UX and engineering to support active initiatives, write or refine product requirements, and assist with feature validation and post-launch measurement.

90 Days In

• Own and communicate a prioritized roadmap for the web product area, informed by customer needs, business goals, stakeholder input, data, and technical considerations.

• Identify near-term opportunities to improve web conversion, SEO performance, landing page quality, customer experience, or operational efficiency.

• Establish clear KPIs and success measures for major web initiatives and ensure teams are aligned on how impact will be measured.

• Lead discovery for high-priority web opportunities, partnering with design, engineering, analytics, SEO, paid marketing, and other stakeholders to define solutions.

• Deliver or materially advance initial product

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