Senior Partner Marketing Specialist

About this role

As   Senior Partner Marketing Specialist , you will serve as the marketing leader for SailPoint’s Identity Security solutions by defining and driving marketing strategies,   messaging , and demand generation that contribute to pipeline development, with some of our strategic   channel   partners.     At SailPoint, our Ecosystem plays an integral role in our global strategy, and we proudly partner with many services partners including   CDW,   Cyderes ,   GuidePoint ,   Optiv,   RSM   and others.  In this role, you will   identify   key market opportunities that help drive the growth of SailPoint and our partners from a revenue and pipeline perspective.  This role not only helps define the named partners marketing   strategy, but   delivers that strategy working cross-functionally across Product Marketing, Campaigns, Events, Digital and Partner   Sales;   as well as the partners themselves.   

The role will also own and drive key partner initiative s such as , sponsorship management of key SailPoint marketing opportunities like   Navigate , and   support the partner programs , and scalable ‘through partner’ campaigns   that play a key role in our go-to-market motions   with the channel .  

To be successful in this role you must   possess   strong marketing and communications skills, be action-oriented, and have experience in driving global demand with the channel in the B2B,   Enterprise   and Strategic segments.  A strong relationship builder, with an understanding of the partner ecosystem, enterprise demand generation, and strong cross-functional management of marketers are crucial skills for this role.  These credentials will fuel your ability to be a key evangelist and storyteller,   demonstrating   the value that a joint relationship with SailPoint provides.  Moving and thinking rapidly with   an attention   to detail and a sharp eye for quality, along with the ability to grasp and translate value propositions into customer and prospect benefits is crucial.    

The position reports to the Senior Director of   Global Partner   Marketing, within the SailPoint Marketing organization, and is available as a remote position for the right candidate.     

Responsibilities:    

• Craft compelling value-propositions, messaging and positioning that addresses a buyer’s needs and invokes the desire to engage with several named strategic partners .  

• Develop joint marketing campaigns (content,   messaging, communications , demand activations   including events and campaigns ) with each partner, that targets   new opportunities resulting in deal registrations f ro m   our channel.  

• Understand buying cycles and define buyer personas for Identity Security in the Strategic and Enterprise segments with each partner, based on their customer base.  

• Develop scalable marketing initiatives collaborating with SailPoint Field Marketing, Product Marketing, Events and Campaigns to drive awareness and demand for   SailPoint  .    

• Be pipeline savvy, owning and   reporting out   the performance of activity with the goal of continual optimizations and strong ROI.  

• Act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences.  

Requirements:    

• 5+ years of experience   on   high-performing marketing teams, working in the channel and/or Strategic Alliance Partners.   

• Ability to   establish   partnership Marketing Strategy, encompassing value proposition creation, communications, use case identification, targeting, and content that drive integrated joint demand generation .  

• Self-starter who is experienced in successfully taking a project from concept to execution, with a bias for action against multiple deadlines.   

• Experienced at   successfully multi-tasking a variety of critical priorities and stakeholders.   

• Experience influencing and working across cross-functional teams, managing peer-to-peer relationships with strategic partners.   

• Strong project/program management skills, with   proven   record of managing end-to- end development of strategic campaigns and initiatives.     

• Data-centric, with strong analytical and problem-solving skills.   

• Excellent interpersonal, facilitation, and communication skills.   

• Enterprise security software/SaaS   and experience of leveraging AI tools  

The Path to Success (Milestones)  

1-Month Milestones  

• Meet with internal stakeholders   across Product Marketing, Campaigns, Events, Digital, and Partner Sales to understand key strategies and current operations.  

• Understand operations and systems   critical for defining and delivering named partner marketing strategies.  

• Start to meet with external partner peers to begin building relationships and understanding their ecosystems.  

2-Month Milestones  

• Conduct   observations and gather learnings   from   initial   engagements to inform marketing strategies and messaging.  

• Perform a   SWOT analysis   to   identify   market opportunities and potential challenges for SailPoint and its partners.  

• Contribute to the   execution of active initiatives   or campaigns with partners, aligning with established go-to-market motions.  

• Conduct   internal and external research , gathering insights and peer feedback on "Start/Stop/Continue" for existing partner marketing activities.  

3-Month Milestones  

• Present a   marketing plan for Q4 and FY28   that defines and drives marketing strategies, messaging, and demand generation with strategic channel partners.  

• Develop an   SKO (Sales Kick-Off) sponsorship plan   as part of owning and driving key partner initiatives.  

• Demonstrate   progress towards   meeting or beating pipeline goals for Q3 and Q4 , reflecting accountability for activity performance and ROI.  

Education:    

MBA or equivalent preferred; BA/BS preferred ,   not   required  

Travel:    

This position requires approximately 10% travel.   

Benefits and C

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