Senior OOH Strategist

About this role

Job Description   Who We Are       Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,  AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.        At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.    

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to gro w.  

  What   You’ll   Do  

45% -   Planning & Negotiation  

• Develop and present strategically focused plans and recommendations, in collaboration with OOH Supervisor/Associate Director  

• Write department POVs on new opportunities and seek   new trends   and opportunities within the industry  

• Stewardship of OOH media plans from   inception   through completion including:  

• Issuing RFPs to all   appropriate vendors  

• Negotiat ing   OOH media buys  

• Provid ing   back-up research data in support of OOH recommendations  

• Provid ing   unit maps in support of recommendation  

• Work ing   with   Business Solutions   Team to ensure plans are on strategy and meet client objectives  

• Oversee ing   posting of media to campaign is executed accurately and   in a timely manner  

• Oversee ing   traffic and production process to ensure proper approvals are received and creative/materials are delivered to vendors on time  

• Participate in potential market rides when available  

15% -   Account Maintenance   

• Cross check plans and all supporting documents for accuracy (billing, specs, contracts, etc.)  

• Keep team updated on the status and timing of deliverables  

• Ensure   client   documents   (decks, POP & POVs)   are clear, concise and client ready  

• Maintain a thorough understanding of account/client nuances  

10% -   Relationship Development  

• Manage   internal and external   relationships ;   maintain   and strengthen communication across Business Solutions team and vendors  

• Maintain an in-depth knowledge of available vendors and media formats in markets relevant to assigned client(s)  

• Attend vendor meetings and presentations ,   participate   as an active stakeholder on behalf of your clients  

• Guide junior team members through planning process and   assist   with day-to-day account maintenance, if needed  

• Manage ongoing communication with senior leads, effectively relay issues and/or status updates in   a timely   matter  

10% -   Training & Development  

• Stay up to date on the OOH space and trends,   maintain   familiarity with vendor updates and offerings  

• Continue to advance   knowledge and learn about the media industry, Horizon Media, and our clients  

• Participate in Horizon’s training program s , as well as other syndicated and proprietary training sessions ( i.e.   Leaders Voice , Business Writing, Presentation Skills, and more)  

10% -   Strategy  

• Participate in strategy development and brainstorming meetings with   Business Solutions   team  

• Collaborate with OOH vendors to bring innovative, engaging, and creative ideas to clients  

• Educate   B usiness   S olutions on status, processes, and new developments in the OOH space  

10% -   Supervision & Mentorship  

• Oversee   the contracting process for approved media buys to ensure adherence to process,  

• Oversee   Assistant Strategist’s follow-up in collecting signed ATBs, counter-signed contracts   

• Guide team in setting goals, project   tasks   and timelines  

• Provide education on best practices, media principles, and industry at large   

• Participate in interview process for Assistant/Planner roles  

Who You Are  

• A strong, effective communicator  

• A problem solver with the ability to develop creative solutions  

• Excited to mentor and   teach   team members  

• Detail oriented with strong organizational skills  

• An effective time manager, comfortable working with multiple timelines and deliverables  

• Comfortable working within large sets of data and numbers  

• A team player, willing to roll up your sleeves  

• Takes pride in ownership of work and   demonstrates   accountability  

• C onsistently motivated, proactive, and resourceful  

• Interested in the media landscape, with a desire to innovate and keep up with trends  

• A supporter of and advocate for diversity,   equity   and inclusion  

Preferred Skills & Experience  

• BA/BS Degree   or   relevant   work   experience  

• 2 - 3 years media planning   and   buying experience  

• Strong analytical and quantitative skills  

• Understanding of media planning terms and concepts such as GRPs, ROI,   reach   and frequency  

• Understanding of   Geopath   measurement   methodology   as well as various other available media research tools and studies available  

• Proficiency   working within Microsoft Excel and PowerPoint  

Certificates, Licenses and Registrations  

This role does not require certificates,   licenses and/ or registrations.  

Physical Activity and Work Environment  

This role does not require any physical activity.  

The statements   herein   are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and s

Similar jobs

• Assistant Strategist, Out of Home — Horizonmedia · Los Angeles, California
• Senior Strategist — Thenewyorktimes · New York, NY
• Senior Engagement Strategist — Vanguard · Malvern, PA
• Senior Account Executive, OOH — Mediabrands · New York, New York, United States
• Senior Creative Strategist — Polymarket · New York
• Senior Creative Strategist — Lunar-solar-group · Remote
• Senior Creative Strategist — Usenourish · New York, NY
• Senior Creative Strategist — Kikoff · San Francisco