Senior Media Analyst

About this role

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

We're looking for an experienced Senior Media Analyst to join our Insight Production team. In this role, you'll lead the delivery of complex media insight projects from project setup through final client delivery, transforming media data into clear, accurate, and actionable insights for clients.

Working across Consultancy and Customer Support teams, you'll combine analytical expertise with AI-enabled workflows to deliver high-quality reporting, improve analytical methodologies, and continuously evolve how we produce insights. You'll also play an important role in mentoring colleagues, developing best practices, and helping the team adopt new technologies that improve quality, efficiency, and client outcomes.

What you’ll do:

Deliver Outstanding Client Insights

• Lead complex media insight projects from project configuration through final client delivery, ensuring high-quality outcomes that meet client objectives

• Manage multiple concurrent projects, balancing priorities, timelines, risks, and stakeholder expectations

• Configure projects within internal media analysis platforms, including data sources, scoring methodologies, reporting outputs, and workflows

• Partner closely with Consultancy and Customer Support teams throughout project delivery to ensure client needs are understood and successfully delivered

Drive AI-Enabled Analysis

• Design, test, and refine prompts for AI and large language model (LLM) workflows supporting media scoring, sentiment analysis, and content classification

• Evaluate AI-generated outputs, continuously improving prompt quality, scoring accuracy, and analytical consistency

• Identify opportunities to automate manual processes and adopt emerging AI capabilities that improve productivity and client outcomes

Turn Data into Actionable Insights

• Analyse complex media datasets using Power BI and other business intelligence tools to identify trends, patterns, and opportunities

• Produce high-quality dashboards, reports, and presentations that communicate insights through clear and compelling business narratives

• Develop reusable reporting templates, analytical frameworks, and best practices that improve consistency, quality, and efficiency across the team

Strengthen the Team

• Mentor and support Media Analysts through coaching, feedback, and knowledge sharing

• Maintain clear documentation of methodologies and analytical approaches

• Proactively identify delivery or operational risks and recommend practical solutions

• Act as a subject matter expert for AI-enabled media analysis and insight production

If the details below describe you, you could be a great fit for this role:

• 3–5 years of experience in communications measurement, media intelligence, media analytics, or reporting

• Experience leading complex analytical projects from initiation through delivery

• Hands-on experience using AI and LLM tools, including prompt design and refinement

• Experience working with large, complex datasets and business intelligence tools such as Power BI

• Strong analytical, data visualization, and storytelling skills, with the ability to translate complex data into meaningful business insights

• Excellent communication and stakeholder management skills, with the ability to present analytical concepts to both technical and non-technical audiences

• The ability to manage multiple priorities while maintaining exceptional quality and attention to detail

• Experience mentoring colleagues and contributing to continuous improvement

• Professional-level written and verbal English communication skills

It Would Be Great If You Also Have

• Experience working in media intelligence, PR measurement, or communications analytics

• Experience improving analytical workflows through automation or AI

• Experience developing reporting frameworks, templates, or operational standards

• Experience producing executive-level reports and presentations

• Experience contributing to thought leadership or new analytical capabilities

We're Also Looking for Someone Who

• Takes ownership and consistently delivers high-quality work

• Is curious, collaborative, and committed to continuous improvement

• Builds strong relationships and communicates effectively across teams

• Proactively incorporates AI tools into day-to-day work to improve productivity and accelerate delivery

Interview Overview

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team

• A 1 hour zoom interview with the hiring manager

• Skills Assessment

• Peer interviews with several team members

• 30-minute Bar Raiser

Travel & Team Engagement Expectations

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our f

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