Senior Marketing Specialist, CRM Ops Senior Marketing Specialist, Transactional Messaging Operations

About this role

Yahoo Sports is one of the internet’s leading destinations for comprehensive sports news and innovative fantasy games. We produce insightful content across multiple platforms and curate quality coverage from around the web to inform and entertain fans. We're an original fantasy sports pioneer, with a legacy of innovation that helps us continue to be a fantasy leader. And as one of the most-visited sports platforms on the internet, we're one of the best places for brands to reach fans.

  Overview Yahoo is a trusted guide for millions of users around the world, delivering personalized experiences across Finance, News, Sports, Mail, Search, Lifestyle, and other products. Transactional messaging is a critical part of the customer experience, providing timely, relevant communications that support account management, product engagement, purchases, subscriptions, security, and service notifications. The CRM Operations team is responsible for building and operating Yahoo's transactional messaging ecosystem across all business units. We are looking for a Senior Marketing Specialist, Transactional Messaging Operations to manage the execution of customer communications across email, push, SMS, and other messaging channels. This role partners closely with Product, Engineering, Legal, Customer Strategy, and business stakeholders to ensure messages are accurate, compliant, technically sound, and delivered reliably at scale. This position is ideal for someone who enjoys solving operational challenges, translating business requirements into technical implementations, and managing complex messaging programs across multiple product teams.   Responsibilities • Build, test, and launch transactional customer communications across email, push, SMS, and other messaging channels supporting Yahoo business units.

• Translate business and product requirements into executable CRM campaigns, including audience configuration, dynamic content, personalization, and message logic.

• Manage the implementation and maintenance of triggered and event-driven messaging programs, ensuring accuracy, scalability, and operational excellence.

• Partner with Product Managers, Engineering, Customer Strategy, Legal, Localization, and Analytics teams throughout the messaging development lifecycle.

• Validate payloads, trigger logic, personalization fields, and data mappings to ensure messages render correctly and deliver the intended customer experience.

• Perform comprehensive QA across content, dynamic logic, links, localization, rendering, and deployment configuration prior to launch.

• Troubleshoot production issues, identify root causes, and coordinate with cross-functional partners to resolve messaging defects.

• Monitor operational health of transactional messaging programs and recommend process improvements that increase efficiency, reliability, and scalability.

• Support experimentation and optimization efforts by implementing tests and assisting with post-launch analysis.

• Maintain documentation including implementation guides, QA checklists, operational runbooks, and launch documentation.

• Communicate project status, risks, dependencies, and launch readiness across multiple concurrent initiatives.

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Qualifications • Minimum of 5 years of experience executing CRM, lifecycle, or transactional messaging programs across email, push, SMS, or similar customer communication channels.

• Experience supporting event-driven or triggered messaging programs and working with engineering teams to implement customer communications.

• Strong understanding of CRM operations, message deployment workflows, QA processes, and release management.

• Experience validating payloads, customer attributes, event data, and personalization logic.

• Working knowledge of HTML and CSS with the ability to troubleshoot rendering and email coding issues.

• Experience with CRM and messaging platforms such as Zeta, Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign, or similar technologies.

• Familiarity with personalization scripting (Liquid scripting equivalent) preferred.

• Understanding of APIs, event-driven architectures, customer data models, and marketing technology ecosystems.

• Experience using SQL, Looker, Tableau, or similar tools to validate campaign audiences, troubleshoot data, or support operational analysis is preferred.

• Exceptional attention to detail with strong organizational and project management skills.

• Ability to manage multiple complex launches simultaneously while maintaining high quality standards.

• Excellent written and verbal communication skills with the ability to collaborate effectively across technical and non-technical teams.

• Proficiency with Google Workspace, Microsoft Office, project management tools, and creative collaboration platforms.

• BA/BS degree in Marketing, Communications, Business, Information Systems, or related field, or equivalent practical experience.

    Why Yahoo This role offers the opportunity to help power customer communications across Yahoo's entire portfolio of products. You'll work at the intersection of product, engineering, and marketing to deliver reliable, high-impact transactional messaging that reaches millions of users every day. As part of the CRM Operations team, you'll play a critical role in building scalable operational processes, improving customer experiences, and enabling product teams to communicate effectively throughout the customer lifecycle.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies ; exercising sound judgment ; working effectively, safely and inclusively with others ; exhibiting trustworthiness and meeting expectations ; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person ev

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