Senior Marketing Operations Specialist

About this role

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better people.

ABOUT THE ROLE

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing/scoring systems. This role is split between analytics and systems work with the majority of the work is building and maintaining reporting on funnel performance, lifecycle metrics, and campaign effectiveness. The remainder focused on owning lead routing and lead scoring logic.

This role reports directly to the Director of Marketing Operations and operates independently on both the analytics and systems side of the work. The Marketing Operations Specialist continues to own higher complexity, strategic systems work, such as Clay administration, enrichment platform strategy, data architecture, and sales handoff/engagement workflows (Groove, Qualified).

The ideal candidate has hands-on marketing analytics experience already, is comfortable working across Salesforce and Marketo data, and wants to build deeper systems fluency in lead routing and scoring over time.

IN THIS ROLE, YOU WILL BE RESPONSIBLE FOR: 

Marketing Analytics & Reporting

- Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics

- Partner with BI and Data teams on dashboard development and operational analytics

- Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems

- Identify trends, gaps, and optimization opportunities through data analysis, and bring findings directly to the Director of Marketing Operations

Lead Scoring, Routing, and Handoff

- Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage

- Own RingLead routing logic and lead/account matching across sales teams

- Continuously improve speed-to-lead and inbound lead qualification frameworks

- Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows to catch and resolve mis-routed or unsynced records

- Troubleshoot and resolve lead routing and scoring issues as they arise, and escalate systemic issues to the Director of Marketing Operations

- Manage the handoff process between Marketing and Sales; including sales alerts and follow-up flows

AI-Enabled QA & Reporting

- Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense during QA, for example checking a batch of Marketo smartlist records against Salesforce to verify MQL date, source program, and contact status before pushing corrected records back

- Apply AI tools to speed up recurring reporting and QA tasks, and suggest additional workflows worth automating

MINIMUM QUALIFICATIONS:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

-  3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company

- Prior hands-on experience with marketing analytics or reporting tools

- You have deep understand of core marketing KPIs and what drives them

- Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms

- Experience with, or strong aptitude for, lead routing and scoring logic

- Comfortable working with data at the record level: profiling, cleaning, and reconciling data across systems

- Strong attention to detail and a QA mindset

- Demonstrated interest in or exposure to using AI tools to support analysis or QA work

- Strong communication and organizational skills and experience presenting to senior leadership teams

WHAT CAN HELP YOUR APPLICATION STAND OUT:

- Experience with RingLead or a similar lead routing/matching tool

- Experience with a BI tool (Looker, Tableau, or similar)

- Basic SQL proficiency and able to identify and fix code in collaboration with data analytics tea

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