Senior Marketing Manager, Tax & Private Client

About this role

Build your big career with the firm that does Big Law, Better . McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune , The American Lawyer, Vault and others. We are also certified by Great Place to Work. 

At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office. 

With us, you’ll find:   • A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!  

• Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.  

• Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.  

   • Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.   

Job Description:

The Senior Marketing Manager, Tax & Private Client, drives strategic, data-informed marketing campaigns that elevate McDermott Will & Schulte’s market presence and generate new business opportunities. This position combines strategic insights with hands-on execution, drives integrated campaigns that enhance visibility, supports client engagement, and strengthens the firm’s competitive position. The Senior Marketing Manager partners closely with Marketing leadership, Tax & Private Client business teams, and cross-functional marketing, communications, and business development teams to achieve goals.

Essential Functions and Responsibilities:  

• Collaborate with lawyers, business development, and cross-functional marketing and communications teams to design and deliver client-centric marketing campaigns aligned with market opportunities and firm priorities  

• Lead integrated marketing campaigns from strategy through execution, using data-driven insights to   monitor   and   optimize   performance across channels  

• Collaborate across practice groups to   identify   opportunities where Tax & Private Client capabilities align with broader client needs, developing cross-practice marketing initiatives that support cross-selling and business growth  

• Build strong relationships across practices and firm functions, aligning stakeholders around shared priorities and driving execution in a complex, matrixed environment.  

• Manage multi- channel marketing   tactics ( events, webinars, thought   leadership, website , social, email) to elevate visibility and nurture leads  

• Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals  

• Oversee the marketing aspects of new lawyer   onboarding and   integration  

• Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics,   Salesforce,   Eloqua, and   others  

• Generate dashboards to evaluate campaign success, present to senior leaders, and make recommendations on marketing approaches and optimizations  

• Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths  

• Drive account-based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and   optimize   conversion   

• Mentor and manage a high-performing team that fosters collaboration, innovation, and continuous improvement, incorporating emerging tools and technologies to enhance marketing impact and efficiency  

Job Specifications:  

• At least ten (10) years of experience in B2B marketing  

• Bachelor’s degree in marketing, business administration, or a related field  

• Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization  

• Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns  

• Highly organized, detail- oriented   and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments  

• Hands-on experience with contemporary marketing technology   and AI   platforms  

• Strong analytical skills to interpret data, make informed decisions, and   leverage   data to   tell an impact ful   story   

• Exceptional project management, interpersonal, relationship building, and executive-level verbal and written communication skills  

• Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration  

• Ability to   operate   in an agile environment and quickly iterate  

• Ability to apply test-and-learn methodologies and embrace change to meet evolving demands and priorities  

Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.      Target Hiring Range $138,000 - $194,000 Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowle

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