Senior Marketing Manager, Patient & HCP Marketing (Encaleret)

About this role

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on   In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.    Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

What You'll Do

The Senior Marketing Manager will provide dedicated execution support for the commercialization of a key asset (encaleret), partnering closely with both the Associate Director, Patient Marketing and the Associate Director, HCP Marketing. This role blends tactical rigor with hands-on execution, translating patient and HCP brand strategy into high-quality marketing programs delivered on time and on budget. This person will be a critical connective thread across the patient and HCP marketing workstreams, working closely with cross functional partners in Market Insights, Market Access, Regulatory, Medical Affairs, Sales, Legal and agency partners to keep integrated commercial plans moving. The ideal candidate is someone who has product launch experience and can absorb strategic direction from both Associate Directors and reliably turn it into finished, compliant, on-brand deliverables — comfortable structuring ambiguity and rolling up their sleeves to get things done. This position requires excellent project management, communication, and cross-functional collaboration skills. The Marketing Manager will report to the Associate Director of Marketing.

Responsibilities

Tactical Planning & Alignment

• Serve as the day-to-day execution lead for patient and HCP marketing tactics, working in lockstep with both Associate Directors to keep launch plans on track

• Translate brand strategy and messaging direction from the Patient and HCP Associate Directors into clear execution plans, briefs, and timelines

• Manage the tactical plan calendar across both workstreams, ensuring dependencies are visible, conflicts are surfaced early, and deadlines are met

• Work closely with agency partners to manage ongoing deliverables, track project status, and communicate timelines to all internal and external stakeholders

Marketing Asset & Content Development

• Support development of assets across both patient and HCP marketing, including patient education materials and programs as well as HCP-facing tools and sales aids across digital and print channels

• Act as the primary execution lead for day-to-day tasks for HCP speaker bureau, congress support, patient webinars, email campaigns, core print collateral, and more

• Support end-to-end execution by aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery

• For select projects, support the medical, legal, and regulatory (MLR) review process for promotional and non-promotional materials, ensuring accuracy and compliance

• Collaborate on content adaptation for multiple audiences (patients, caregivers, physicians, and other HCPs), maintaining message consistency and scientific integrity

• Maintain organized documentation of approved claims, messaging platforms, and material versioning for ongoing team reference

Patient Ambassador Programming & Congress/Conference Support

• Support execution of patient ambassador programming, coordinating logistics, content, and stakeholder alignment

• Identify priority conferences and advocacy events and ensure conference-ready resources are prepared for field and team execution

• Lead end-to-end marketing execution for select patient and HCP conferences/events, including logistics coordination, materials management, and cohesive on-site brand presence

Measurement, Budgeting & Operational Excellence

• Define and track KPIs tied to patient and HCP tactic objectives; compile dashboards and status updates for leadership

• Manage budget tracking and vendor/agency coordination for assigned programs, flagging risks early and driving resolution

• Coordinate with digital marketing to build out and maintain customer engagement channels (websites, email, CRM/Veeva content) for both audiences

• Partner with commercial operations, sales, brand analytics, IT, and MCM to ensure smooth field and channel execution

• Analyze performance data and field feedback to inform continuous improvement and process efficiencies as the brand scales toward and through launch

Where You'll Work

This is a hybrid role and requires in-office collaboration 3x per week in our San Francisco or Palo Alto Office.

Who You Are

• 5-7 years of experience in digital marketing, communications, or product marketing, ideally within biotech, pharma, or a related healthcare industry

• Proven ability to balance strategic direction from senior stakeholders with hands-on, detail-oriented execution

• Strong project management skills; experience coordinating multiple concurrent workstreams, timelines, and budgets

• Experience managing the MLR/promotional review process

• Launch experience in a competitive market

• Strong cross-functional collaboration skills and ability to influence without direct authority

• Comfortable operating in fast-paced, ambiguous environments and making decisions with incomplete information

• Results-oriented, with emphasis on ROI and performance metrics

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