Senior Marketing Manager, Ophthalmology Marketing

About this role

Who We Are Ophthalmology Marketing is all about creating the best experiences for patients, their families, and their care teams. We are a team united around a single purpose and an ambitious vision. Together, we aspire to deliver ever better health outcomes for patients while lowering overall healthcare costs. Our innovation and sustainability are rooted in the diversity of our team and results are achieved through cooperation and the incorporation of multiple points of view. Come work with a passionate group that loves rising to the challenge and thrives in a fast-paced, ever-changing, and evolving Ophthalmology landscape!

The Opportunity It's an exciting time within Ophthalmology as we support a diverse portfolio and prepare for upcoming launches! The team is excited to bring new technologies to market and we are looking for a Senior Marketing Manager to join our team full time to help deliver today within a competitive market and prepare for the future with our pending launches. As we establish our vision of being the leader in Ophthalmology, we will continue to positively impact patient’s lives and vision. 

The Senior Marketing Manager is integral to successfully delivering the Ophthalmology Marketing Vision. Reporting into the Marketing Team Director, this SMM will partner on planning, leadership, and execution of key launch and portfolio initiatives for our future Ophthalmology portfolio. This professional embraces innovative approaches and is comfortable in a growing commercial organization.  He/she must be creative and adaptable to unique and changing situations, be a self-starter, goal-oriented, know how to set achievable targets, and motivate internal cross-functional teams as well as field leadership partners.

Key Job Responsibilities Strategy • Supports the development and execution of the customer strategy and the end-to-end integrated customer experience

• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead

Content  • Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels 

• Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs 

• Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments 

• Supports field deployment through communication, training and feedback loops 

• Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment 

• Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics 

Execution  • Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers) 

• Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes

• Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking  

People  • Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities 

Demonstrates Proficiency within the following Key Competencies  Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way) • Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.

• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Who You Are Minimum Candidate Qualifications & Experience • Bachelor's degree

• Two years of marketing experience or one year of marketing experience and an MBA

• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Additional Desired Candidate Qualifications & Experience • MBA or other related graduate level degree preferred 

• Marketing experience in relevant industries

• Experience working in an omnichannel (including field) marketing 

• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement

• Experience in creating customer strategies, plans and tactics that have strengthened market posi

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